Fractional FP&A Lead

1 week ago

London, Greater London, United Kingdom 8b94df44-f52e-43f6-b77b-98348c0ca175 Full time £50,000 - £70,000 per year

Who We Are
Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we're building one of the UK's fastest-growing non-alcoholic brands, both online and in retail.

We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

The Role

To support our next stage of growth, we're looking for a
F
ractional FP&A Lead
who can bring rigour, clarity and commercial insight to our financial planning, forecasting and scenario analysis.

As we scale - particularly across multiple channels and markets - we need
a dedicated FP&A capability
to:

  • bring sharper intelligence to forecasting
  • ensure stock and demand planning remain ahead of growth
  • support international expansion
  • provide rapid insight across commercial decisions
  • help allocate spend with confidence
  • ensure profitability is protected as we scale

You will become a critical part of our strategic decision-making process.

This is a
high-impact, strategic FP&A position
for a commercially minded analyst who understands the realities of scaling a fast-growth CPG brand. You'll build and own our forecasting models, run scenario planning, support funding decisions, and work closely with leadership to guide day-to-day and long-range choices.

What You'll Do

  • Build and maintain dynamic forecasting models across DTC, Amazon, retail and export, translating trading performance into forward-looking projections with weekly/bi-weekly updates.
  • Run scenario modelling across key levers (CAC, new customer volumes, repeat rates, LTV, AOV/mix, international expansion, operational constraints) to quantify revenue and margin impacts.
  • Own and refine unit economics and contribution margin analysis across all channels.
  • Provide clear, data-backed recommendations on pricing, promotions, channel mix and profitable acquisition guardrails.
  • Partner with operations to model stock weeks, run-out risks, demand curves and production requirements.
  • Build cashflow forecasts that guide smart financing, stock builds and working capital decisions.
  • Advise on credit facilities, stock financing and lender/funding scenarios, including preparing supporting materials.
  • Produce crisp, actionable reporting for leadership, turning complex data into simple insights that drive decisions.

What You'll Bring

  • Circa 5–10+ years in FP&A, commercial finance or strategic finance within CPG, FMCG, DTC, or fast-growth consumer brands
  • Strong modelling and forecasting capability.
  • Experience supporting organisations scaling from ~£3–15m towards £30–50m+.
  • Exposure to multi-channel businesses (DTC, retail, Amazon).
  • International experience (e.g., US expansion) a bonus but not essential.
  • Exceptional Excel/Sheets modelling — fast, clean and accurate.
  • Strong commercial instinct — able to spot signals early and quantify impact.
  • Operates with urgency: quick turnaround, frequent iterations, weekly forecasting cycles.
  • Able to simplify complexity for non-finance stakeholders.

You'll Thrive Here If you are

  • Low ego, highly collaborative, happy to roll up sleeves.
  • Thrives in high-growth environments with shifting variables.

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