Marketing Executive

Marketing Executive (Clinics)

Bupa Place, Salford Quays, Manchester (M50 3SP)

Hybrid working options (e.g. up to 3 days WFH)

Fixed term contract (12 Months)

Full Time

£27,000 + fantastic benefits

Here you’ll be welcomed. We champion diversity and we understand the importance of our people representing the communities and customers we serve. You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose - helping people live longer, healthier, happier lives and making a better world.

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

Role Overview

The Marketing Executive will support the Clinics Marketing Manager in delivering a programme of marketing communications activity to drive commercial growth through the onboarding of new customers and retention of active customers for B2C. You will enable the clinics business to achieve target, delivered via marketing activity which develops and maximises customer profitability. The Marketing Executive will manage the clinics Health Content team allocation for new written and multimedia content. This role requires someone with the desire to enhance and improve what we currently do well and an appetite to test and learn.

What you’ll do:

- To champion Bupa Health clinic’s full product range, the brand, the customer, and their needs through all communications
- To attend meetings with key stakeholders to understand current up sell and cross sell activity and identify future opportunities to drive customer revenue.
- To work with a cross-functional team to deliver a programme of promotion for existing and new health clinics, with a focus on health and wellbeing content to drive customer loyalty, retention, and cross sell for the consumer.
- To understand the customer journey in centres and develop appropriate communications at key touch points.
- To provide accurate campaign performance and updates to the Marketing Manager
- To liaise within all areas of the business to ensure that staff are fully always briefed on the current status of marketing campaigns and performance.
- Ensure all communications meet brand, legal and compliance requirements and are compliant with FCA and advertising standards requirements (where relevant)

What you’ll bring:

- Educated to degree level, or equivalent with some marketing experience
- An understanding of customer touch points across the whole marketing mix
- Strong planning and organisational abilities
- A background in digital design or arts to create strong presentations and visual assets, preferably with knowledge of Adobe InDesign
- Copywriting skills
- Strong communication and presentation skills with a positive persuasive manner, capable of influencing others
- An ability to build and manage effective relationships with cross-functional stakeholders.
- Implementation experience in the latest tools, methods and approaches that are driving cross-channel campaigns
- Ability to work with relevant analytics and demonstrated experience in the use of measurement and tracking tools within all marketing communications channels, and incorporating results of these tools into marketing campaigns

Why Bupa?

We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You’ll be eligible for:

- 25 days holiday per year, pro rata to your contract.
- Access to a range of services to support your physical and mental wellbeing
- Fixed term benefits allowance
- Access to our confidential employee assistance programme
- Workplace pension
- Online discounts covering your everyday shopping, entertainment, eating out and more.

Diversity and Inclusion

Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Whether you’ve found your feet or are discovering a new path.

Welcome to a place that celebrates you.

This isn’t where you've been.

This is where you're going.

This is what we have belief in.

Time Type:
Full time