Mid-weight Graphic Designer

About Lyst

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. 

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

About the Role

We are seeking a Mid-weight Graphic Designer specialising in Ad Media to join our growing creative performance marketing team. You will work closely with our senior team members to create high-converting advertising assets while learning to contribute to strategic creative initiatives that drive customer acquisition and revenue growth.

Key Responsibilities

Creative Execution & Production

• Design and produce high-converting advertising assets across Facebook, Instagram, Google Ads, TikTok, and other priority platforms
• Create dynamic product ads, video creatives, carousel ads, and display advertisements under guidance
• Execute A/B testing programs and optimise creatives based on performance data and senior direction
• Produce seasonal campaign assets and promotional advertising materials following established creative strategies
• Adapt and maintain brand guidelines for performance marketing applications
• Work collaboratively with copywriters to integrate compelling messaging with visual design
• Support creative production timelines across multiple campaigns

Learning & Development

• Learn and apply creative testing frameworks and optimization methodologies
• Contribute to the development of scalable creative processes with senior team guidance
• Stay current with platform changes, new ad formats, and industry best practices
• Participate in creative performance analysis and contribute insights for optimisation
• Support the establishment of creative best practices for the organisation

Collaboration & Support

• Work closely with Performance Marketing team to understand campaign objectives and execute creative briefs
• Collaborate with senior designers on creative strategy and concept development
• Present creative work and incorporate feedback from stakeholders with support from senior team
• Assist with creative performance reporting and optimization recommendations

Technical Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Growing experience with motion graphics and video editing for social media ads
• Understanding of digital advertising formats and platform specifications
• Basic knowledge of HTML5 banner creation and display advertising
• Familiarity with design tools like Figma or Sketch
• Interest in learning creative automation and dynamic creative optimization
• Understanding of performance marketing principles and metrics

Platform Experience

• Experience with Facebook Ads Manager and Instagram advertising formats
• Knowledge of Google Ads (Display, Shopping, YouTube) creative requirements
• Familiarity with TikTok for Business and emerging social platforms
• Understanding of Pinterest Business and shopping ads
• Willingness to learn new platforms and ad formats as they emerge

About You

• Performance-focused mindset with growing understanding of ROI and conversion optimization
• Developing data-driven approach to creative decision making
• Strong organizational skills with ability to manage multiple projects with guidance
• Collaborative work style with enthusiasm for learning from senior team members
• Growing understanding of consumer psychology and purchase behavior
• Adaptable to changing platform requirements and feedback
• Detail-oriented with strong quality control processes
• Creative problem-solver who can work within performance marketing constraints
• Eager to develop expertise in performance marketing creative

Requirements

• Bachelor's degree in Graphic Design, Digital Marketing, or related field (preferred)
• 2-4 years of experience in digital advertising design or performance marketing
• Strong portfolio demonstrating creative skills and some performance marketing experience
• Experience supporting e-commerce advertising and product-focused creative
• Understanding of fashion and luxury brand aesthetics
• Knowledge of basic advertising regulations and platform policies
• Interest in creative testing methodologies and performance analysis
• Ability to work in fast-paced, metrics-driven environment with support from senior team

Benefits

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is important, which is why we spend some of our time in the office and some of our time at home
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst's holiday year runs from 1 April to 31 March
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start
• Training Allowance: We're big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources
• Pension Scheme: Our pension provider is The People's Pension. We offer a minimum employee contribution of 5% and 3% employer contribution
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You'll receive a free eye test every year and a discount towards glasses
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work
• Social Events: Frequent company wide social events including Christmas & summer parties, themed events, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more