Membership Manager to advise membership

The Africa Health Organisation (AHO) is evolving. It aims to create a membership system to enhance governance and sustainability, and positively impact more lives by providing robust health care in Africa. We seek assistance in creating an effective membership system and strategy.

What difference will you make?

You will help AHO drive growth, increasing revenue, and enhancing member satisfaction to ensure its long-term success. You are the key point of contact for members and lead the overall membership strategy.

Growth and retention

• Improves member retention You will develop and implement strategies that increase member satisfaction and loyalty. You use membership feedback to identify pain points and make improvements that encourage renewals.
• Drives new member acquisition You will create and execute marketing and recruitment campaigns to attract new members.
• Expands reach and influence By consistently growing the membership base, you expand AHO's network and increase its influence within the sector or community.

Revenue generation

• Manages membership income You will support the Membership Director. You will streamline the renewal process, sometimes with automated reminders, to ensure steady income.
• Diversifies revenue streams You will develop additional income streams beyond standard membership fees. This can include paid events, online learning, branded merchandise, and sponsorships.
• Increases secondary spending By creating a valuable membership experience, you will encourage members to invest more in AHO, such as by attending paid events, enrolling on health programmes or enrolling in additional courses.

Member engagement and satisfaction

• Acts as the voice of the member A core responsibility is to champion member needs and ensure they are heard and addressed throughout AHO. You will actively listen to feedback through surveys and direct communication.
• Fosters a sense of community By creating opportunities for networking, collaboration, and social connection, you build a strong and loyal community. This is key to driving for retention.
• Manages communications You develop and execute communication plans to keep members informed and engaged. This includes everything from welcome emails for new members to regular newsletters and targeted social media campaigns.
• Enhances member services You are responsible for overseeing the Membership Officers and that the day-to-day operations of member services ensuring are a high-quality, responsive member experience.

Strategic operations

• Utilises data for insights You analyse member behaviour, engagement metrics, and retention rates to identify trends. This data-driven approach helps inform decisions and drives continuous improvement in the membership program.
• Manages systems and processes Membership managers oversee the technology used to manage membership, such as Customer Relationship Management (CRM) software. You ensure systems and methods are efficient, effective, and compliant with GDPR data regulations.
• Leads a team You lead the volunteer membership team, providing direction, training, and support to ensure consistent, excellent service

What are we looking for?

Person Specification

• Educated to a degree level in marketing, sales, business, administration, social media, information, media, communications or similar areas, including the ability to create promotional materials and conduct outreach.
• At least five years of experience in presenting and communicating at the senior/board level.
• Excellent oral and written communication skills, able to communicate effectively with Members, stakeholders, and other influencers and organisations.
• Confident communicator able to influence and think through challenging situations with the ability to adapt communication style to suit different situations, and present complex issues and proposals clearly and persuasively.
• Confident in leading and understanding the needs and priorities of senior management within Member businesses, from multi-million turnover companies through to SMEs.
• Able to work collaboratively with colleagues across the organisation, to prioritise effectively, and to act on initiative.
• Excellent CRM system skills and knowledge (preferably Salesforce).
• Understanding of the nuances and challenges faced by contracting businesses working within the building engineering or construction sector.
• Appreciation of the culture and dynamics of members, and the interpersonal skills and ability to succeed within AHO.
• Excellent customer service and communication skills, both written and verbal.
• Proficiency with membership databases and other relevant software, such as Microsoft Office and email marketing platforms.
• Strong organisational skills and a high attention to detail.
• Analytical skills for interpreting data and generating reports.
• Goal-oriented mindset with a focus on achieving targets

What will you be doing?

We are excited to announce an incredible opportunity for a talented Membership Manager to join our passionate team at the Africa Health Organisation (AHO). Since 1999, we've been dedicated to delivering health and social care to millions across Africa and the Diaspora, and now we're ready to further elevate our impact.

This year, we're embarking on a mission to broaden our governance by venturing into membership. Our goal is to engage with our service users, clients and customers as members. We need a visionary like you to help us achieve our goals.

We're seeking a dynamic and experienced Membership Manager who can develop and execute a robust membership system and strategy to attract new and returning current members.

Members are crucial for AHO because they provide a community, a revenue stream, and a base of expertise that strengthens AHO's credibility and reputation. Member engagement is essential for growth, and their feedback helps AHO make informed decisions, improve services, and build a strong, supportive network.

How AHO Benefits From The Members

• Financial support Membership fees provide a direct source of revenue that allows AHO to operate and grow.
• Credibility and reputation AHO's standing is built on the expertise and participation of its members, which attracts more members and strengthens its influence.
• Expertise and knowledge Members contribute their unique skills, insights, and connections, providing valuable knowledge to AHO and its professional community.
• Growth and development Active and engaged members are key to attracting new members and providing valuable feedback that helps AHO improve its offerings and make better decisions.
• Collective voice Members act as a collective voice, giving AHO a stronger and more influential position when advocating for its mission or sector.

How Members benefit from AHO

• Community and networking AHO connects members with shared interests, providing a platform for networking and collaboration.
• Professional development Members gain access to resources like training, certifications, and career advancement opportunities.
• Recognition and status Belonging to a reputable AHO can enhance a member's professional status and reputation among peers.
• Tangible benefits Members often receive tangible benefits such as discounts on shopping from our network of charity shops, events, access to exclusive content, and other perks.
• Support and advocacy AHO provides practical support, guidance, and advocates on key health and social policy areas that affect our members.

Role Purpose

• Member recruitment and retention Develop and execute strategies, campaigns, and events to attract new members and retain existing ones.
• Member relations and support Act as a point of contact for member inquiries, issues, and complaints, providing excellent customer service.
• Database management Maintain accurate and organised membership records.
• Promotional and communication activities Create promotional materials.
• Data analysis and reporting Track membership trends, analyse data, and prepare regular reports.

In this pivotal role, you'll plan and execute our membership efforts, ensuring that our membership strategy not only shines but also comes to life in meaningful ways. We want to hear from you to mentor volunteers within our membership team, making a positive impact together. Join us on this exciting journey