Head of Membership to advise on members

The Africa Health Organisation (AHO) is evolving. It aims to create a membership system to enhance governance and sustainability, and positively impact more lives by providing robust health care in Africa. We seek assistance in creating an effective membership system and strategy.

What difference will you make?

You will help AHO drive growth, increasing revenue, and enhancing member satisfaction to ensure its long-term success. You are the key point of contact for members and lead the overall membership strategy.

Growth and retention

• Improves member retention You will develop and implement strategies that increase member satisfaction and loyalty. You use membership feedback to identify pain points and make improvements that encourage renewals.
• Drives new member acquisition You will create and execute marketing and recruitment campaigns to attract new members.
• Expands reach and influence By consistently growing the membership base, you expand AHO's network and increase its influence within the sector or community.

Revenue generation

• Manages membership income You will support the Membership Director. You will streamline the renewal process, sometimes with automated reminders, to ensure steady income.
• Diversifies revenue streams You will develop additional income streams beyond standard membership fees. This can include paid events, online learning, branded merchandise, and sponsorships.
• Increases secondary spending By creating a valuable membership experience, you will encourage members to invest more in AHO, such as by attending paid events, enrolling on health programmes or enrolling in additional courses.

Member engagement and satisfaction

• Acts as the voice of the member A core responsibility is to champion member needs and ensure they are heard and addressed throughout AHO. You will actively listen to feedback through surveys and direct communication.
• Fosters a sense of community By creating opportunities for networking, collaboration, and social connection, you build a strong and loyal community. This is key to driving for retention.
• Manages communications You develop and execute communication plans to keep members informed and engaged. This includes everything from welcome emails for new members to regular newsletters and targeted social media campaigns.
• Enhances member services You are responsible for overseeing the Membership Officers and that the day-to-day operations of member services ensuring are a high-quality, responsive member experience.

Strategic operations

• Utilises data for insights You analyse member behaviour, engagement metrics, and retention rates to identify trends. This data-driven approach helps inform decisions and drives continuous improvement in the membership program.
• Manages systems and processes Membership managers oversee the technology used to manage membership, such as Customer Relationship Management (CRM) software. You ensure systems and methods are efficient, effective, and compliant with GDPR data regulations.
• Leads a team You lead the volunteer membership team, providing direction, training, and support to ensure consistent, excellent service

What are we looking for?

Person Specification

Essential

• Educated to a degree level
• At least three years of experience as an established membership manager with a track record of effectively leading a team and managing a large (c£1m+) budget
• An expert in understanding membership dynamics and ensuring members experience a personalised approach that guarantees value to them
• Demonstrable experience in developing and delivering membership strategies that drive growth, retention, and engagement
• Experience managing membership data via CRM systems, data tools, and digital platforms to manage member records and engagement activity
• Experience in building and managing strong relationships and working collaboratively with internal and external stakeholders is essential.
• Experience managing member data

Desirable

• Understanding of the environmental health profession or public health landscape
• Experience developing or supporting a volunteer strategy
• Experience managing volunteers
• Experience developing and delivering member events

Skills and personal qualities

• Self-aware and self-confident with a genuine capacity for personal development
• Impressive communication, networking and operational skills
• An influential advocate of change with a track record of instigating, leading and delivering significant change projects
• Highly self-motivated, with a strong innovative mindset
• An analytical thinker, and able to segment and identify trends in data
• Excellent organisational and planning skills with an agile and flexible

What will you be doing?

We are excited to announce an incredible opportunity for a talented Head of Membership to join our passionate team at the Africa Health Organisation (AHO) Since 1999, we've been dedicated to delivering health and social care to millions across Africa and the Diaspora, and now we're ready to further elevate our impact.

This year, we're embarking on a mission to broaden our governance by venturing into membership. Our goal is to engage with our service users, clients and customers as members. We need a visionary like you to help us achieve our goals.

We're seeking a dynamic and experienced Head of Membership who can develop and execute a robust membership system and strategy to attract new and returning current members.

Members are crucial for AHO because they provide a community, a revenue stream, and a base of expertise that strengthens AHO's credibility and reputation. Member engagement is essential for growth, and their feedback helps AHO make informed decisions, improve services, and build a strong, supportive network.

How AHO Benefits From The Members

• Financial support Membership fees provide a direct source of revenue that allows AHO to operate and grow.
• Credibility and reputation AHO's standing is built on the expertise and participation of its members, which attracts more members and strengthens its influence.
• Expertise and knowledge Members contribute their unique skills, insights, and connections, providing valuable knowledge to AHO and its professional community.
• Growth and development Active and engaged members are key to attracting new members and providing valuable feedback that helps AHO improve its offerings and make better decisions.
• Collective voice Members act as a collective voice, giving AHO a stronger and more influential position when advocating for its mission or sector.

How Members benefit from AHO

• Community and networking AHO connects members with shared interests, providing a platform for networking and collaboration.
• Professional development Members gain access to resources like training, certifications, and career advancement opportunities.
• Recognition and status Belonging to a reputable AHO can enhance a member's professional status and reputation among peers.
• Tangible benefits Members often receive tangible benefits such as discounts on shopping from our network of charity shops, events, access to exclusive content, and other perks.
• Support and advocacy AHO provides practical support, guidance, and advocates on key health and social policy areas that affect our members.

Role Purpose

• This role plays a leading role in delivering AHO's membership strategy, ensuring the membership offer, including managing the recruitment, retention and onboarding.
• This role is responsible for supporting our annual membership budget (£300,000) income with growth targets
• The role will work with key audiences, including the President, the Membership and Profession Advisory Groups and with external and internal stakeholder groups.

In this pivotal role, you'll plan and execute our membership efforts, ensuring that our membership strategy not only shines but also comes to life in meaningful ways. If you're a membership specialist who thrives on creativity and collaboration, we want to hear from you Additionally, you'll have the opportunity to inspire and mentor volunteers within our membership team, making a positive impact together. Join us on this exciting journey