Senior Performance Marketing Specialist

Senior Performance Marketing Specialist (Contract – 2 Months, Remote)

Potential Full-Time Hire Based on Results

Google Ads + Meta | Multi-Market Hospitality & Lifestyle Brands

Makerz is seeking a Senior Performance Marketing Specialist for a 2-month project focused on auditing, restructuring, and elevating performance across our international accounts. This role may convert into a full-time hire depending on results.

We are looking for someone who brings depth, clarity, strategic thinking, and the ability to deliver meaningful improvements — not just day-to-day optimisation. The ideal candidate is proactive, analytical, strong at presenting insights, and able to lead clients through complex performance decisions. You will collaborate with our in-house PPC and Paid Social specialists to add senior strategic oversight, strengthen frameworks, and support the continuous improvement of performance across markets.

Key Responsibilities

1. Account Audit & Strategic Leadership

• Conduct deep audits across Meta Ads, Google Ads, PMax, Search and GA4 to identify high-impact improvement opportunities.
• Develop a clear, prioritised performance roadmap with quick wins, structural recommendations and long-term strategic direction.
• Produce diagnostic reports with strong narrative clarity, outlining issues, opportunities and recommended solutions.

2. Paid Media Strategy, Execution & Optimisation

• Develop, execute and manage data-driven paid media strategies across Meta and Google Ads.
• Build campaigns with meticulous attention to structure, targeting, intent segmentation and tracking.
• Define keyword targets using tools such as SEMRush, SpyFu and Google Keyword Planner.
• Optimise Search, PMax and Paid Social campaigns for high-intent performance.
• Manage geo-targeting strategies across multiple metropolitan markets.
• Create and manage A/B and multivariate tests for ads, landing pages and funnels.

3. Measurement, Tracking & Attribution

• Implement and troubleshoot tracking issues across GA4, Meta Pixel, UTMs and server-side configurations.
• Validate and optimise conversion tracking, event quality and attribution logic.
• Detect and mitigate revenue loss due to click fraud.
• Work with internal teams to ensure tracking is correctly implemented across all campaigns and landing pages.

4. Data Analysis & Insight Reporting

• Use GA4, Looker Studio, Meta Ads Manager and Google Ads reporting to develop market-level insights.
• Determine customer profiles, audience behaviours and revenue-driving patterns.
• Track KPIs, investigate anomalies and take corrective action when performance declines.
• Produce clear reports and present them during online meetings.
• Translate data into actionable recommendations with clarity and strategic direction.

5. Communication, Collaboration & Client Leadership

• Maintain strong communication with internal teams and flag blockers early.
• Confidently run weekly client strategy calls, deliver insights and handle challenging conversations.
• Build and maintain high-trust client relationships through strong communication and expertise.
• Bring a consultative, forward-thinking approach to paid media, identifying opportunities and elevating existing strategies.

6. Continuous Innovation & Industry Awareness

• Stay fully up to date with PPC, PMax, Meta and GA4 trends.
• Analyse competitor practices and recommend innovative strategies.
• Challenge existing approaches and contribute fresh thinking supported by data.

What We're Looking For

Required

• 5+ years experience in performance marketing
• Deep expertise with Meta Ads, Google Ads, PMax, Search and GA4
• Demonstrated success with multi-location or multi-market accounts
• Strong analytical and diagnostic capabilities
• Confident presenter with excellent communication skills
• Proactive, autonomous, and highly accountable
• Strong attention to detail and structured problem-solving abilities

Bonus

• Experience with hospitality, lifestyle, restaurant or retail brands
• Familiarity with booking funnels (OpenTable, SevenRooms, internal systems)
• Knowledge of CRO or landing page optimisation
• Forecasting, budgeting or scenario planning experience

Contract Details

• Remote
• 2-month fixed contract
• Immediate start
• Competitive rate based on experience
• Potential full-time hire based on performance

Please send your CV, two relevant case studies, a short overview of your experience with multi-location or high-volume accounts, and your availability.

This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT

Job Types: Full-time, Temporary

Contract length: 2 months

Pay: £2,000.00-£3,500.00 per month

Work Location: Remote