Marketing Automation Specialist
1 day ago
SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.
**Job Description**:
Marketing Automation Specialist
Location: United Kingdom - Remote/Hybrid
Get To Know The Team:
The Marketing Automation Specialist works within SS&C Blue Prism’s Marketing Operations department.
What You Will Get To Do:
- Regularly define KPIs, create reporting, analyze campaign performance, and recommend how to improve campaigns continuously based on industry best practices
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Build programs and smart campaigns that support campaign goals, align with existing architecture in Marketo, feed into reporting and provide a consistent, quality end user experience
- Manage the project management and collaboration software tool (Asana or Workfront experience preferred) to ensure set-up, implementation, training, adoption, and best practices are being followed across departments
- Support essential marketing operations initiatives in Marketo and Salesforce such as assisting in managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Manage multiple marketing automation project deadlines
- Provide first level support to technical and non-technical users of marketing automation tools
What You Will Bring:
- Bachelor’s degree with major in marketing, advertising or related field required.
- Marketo Certified Expert credentials preferred.
Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan. SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
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