Digital Marketing Specialist

Are you passionate about digital marketing and ready to make a real impact? REPA Group, the parent company of Parts Town UK, are seeking an experienced and innovative Digital Marketing specialist to join our dynamic and growing team and drive our online presence to new heights.

As Digital Marketing specialist working across the REPA Group’s portfolios you’ll be responsible for planning, implementing, and managing our digital marketing strategies to drive brand awareness, customer engagement, and lead generation.

This role requires a creative and analytical individual with a passion for staying up to date with the latest and merging digital marketing trends and technologies.

You’ll liaise with stakeholders across Europe and can be located anywhere in the UK if you’re happy to work fully-remote, or at one of our UK offices in Cannock or Heywood if you’d prefer a hybrid arrangement. Occasional travel to Europe will be required.

**What you’ll do**:

- Develop and execute comprehensive digital marketing strategies to achieve company objectives, including website traffic growth, lead generation, and brand visibility.
- Collaborate with cross-functional teams to create compelling and engaging digital content, ensuring consistency in brand messaging across all platforms.
- Track, analyse, and report on key performance metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.
- Conduct market research and competitor analysis to identify new trends and opportunities for improvement.
- Oversee the development and maintenance of the company website, ensuring user-friendly navigation and engaging user experience.

**What you bring**:

- Proven work experience as a Digital Marketing Manager or in a similar role.
- Solid understanding of digital marketing concepts, best practices, and tools.
- Strong analytical and data-driven mindset, with the ability to interpret and leverage data for decision-making.
- Excellent project management and organisational skills, with the ability to handle multiple projects simultaneously and meet tight deadlines.
- Creative thinker with the ability to develop innovative marketing strategies and campaigns.
- Experience in B2B marketing is a plus.
- Knowledge of HTML/CSS and website content management systems (CMS) is desirable.
- Strong analytical and problem-solving abilities.
- Effective communication and presentation skills.
- Comfortable in an international, fast paced environment
Bachelor's or Master's degree in Marketing, or a related field, is an advantage

**Why join us?**
- A fast-paced, supportive, and diverse work environment that fosters personal growth.
- Exciting opportunities to work on high-impact projects and drive real business outcomes.
- Competitive salary, benefits, and flexible work arrangements.

**About Us**

REPA Group is Europe's leading distributor of spare parts for the catering trade and commercial kitchens, as well as vending and coffee machines, refrigeration technology and household appliances. With 85,000 items from over 2000 manufacturers, we guarantee the largest range of spare parts and accessories, bundled in 7 warehouses in Europe at 13 locations with over 1000 employees. The REPA Group is part of Parts Town, the American leader in the high-tech distribution of spare parts. Our UK business is Parts Town UK.

We are committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We base our hiring decisions on merit, job requirements and business needs.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company pension
- Employee discount
- Work from home

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

Work Location: Remote