Digital Marketing Analytics Specialist

Digital Marketing Analytics Specialist

Up To 40,000 + Bonus + health + Marketo accreditations

Are you passionate about martech, marketing systems, and automation, data, and analytics?

This organisation is rapidly becoming the UK's number one Adobe Marketo and Consulting and training provider. This means you'll work with the industry's best people and with arguably the world's most advanced marketing automation platform.

You'll also get a chance to gain Marketo certifications, so it's a heck of a career move if you love the technical side of digital marketing

This international Consulting team helps businesses get more value from their Marketo Engage marketing automation tool. The projects range from building out strategy to providing operational support and training. They lead implementation projects, execute campaigns or help teams focus on how to utilise Marketo Engage to hit their marketing goals.

They help companies of all sizes. Across all industries. Around the world.

So what will you do - here is a list of what you'll be doing. Some of which you'll already do, hopefully on the Systems, Data, and Analytics side, some of which you'll gain access to, giving you a futureproof, and incredibly valuable skillset

Systems and Data & Analytics

● Set up and configure new marketing systems and processes - Marketo / CRM / Analytics

● Work with the head of marketing to establish the marketing plan from a performance, data, and analytics perspective.

● You'll play a key role in delivering a marketing plan through better system utlisation

● Manage data in Marketo and Salesforce, ensuring processes are working correctly and data quality is consistently high.

● Website content management

● Use advanced Google Analytics and Data Studio skills to ensure weekly reports are created to monitor traffic to, and conversion on the website, including sources, conversions, campaign attribution, and page visits. Make recommendations to improve page performance and site conversions to increase lead generation.

Projects & Outreach

● You will coordinate online and offline campaign activity that will support customer acquisition and retention strategies.

● You will support the Head of Marketing with the management of the website, social media, email, and digital marketing campaigns, in terms of planning, execution, monitoring, and analysis.

● Email campaign management

● Project manage email marketing campaigns in Marketo, including execution and analysis.

● Work with the Head of Marketing to plan, test, and optimise to achieve maximum ROI.

● Paid search and social

● Work with the Head of Marketing and external consultant/agency to deliver Google ads,

● LinkedIn and Facebook campaigns.

● Report monthly on the effectiveness and ROI. Ensure external agency maximises its output.

● SEO

● Work with the Head of Marketing and external consultant/agency to fully optimise website and blog content for search engines.

● Provide the agency with guidance on keyword strategy.

● Responsible for ensuring JTF's website is regularly updated with engaging and accurate content.

● Suggest areas for improvement, looking at web analytics, CRO best practice and competitor insights.

Website reporting and optimisation

● Content creation and dissemination

● Responsible for executing the content plan, including coordinating the production of case

● studies, ebooks, videos, and blog posts. Management of our webinar plan. Managing social media calendar, and finding ways to build audience and brand engagement.

● Events

● Project manage events such as training days and partner events.

The ideal candidate

We're looking for a tech-savvy digital marketing specialist, someone who is not afraid to work with systems and data. This role is suitable for someone that wants to get deeper into martech.

Of course, we're looking for a broad marketing exec, but someone who feels comfortable with campaigns and outreach where everything centres around the marketing tech stack

Here is the experience, we'd be keen to see in your profile - not all, just some

● A marketing/ business degree or equivalent CIM qualification with at least 3 years of experience working in a B2B marketing environment.

● Higher or A Level qualifications in marketing /business and a minimum of approx 3 years experience working in a digital marketing environment.

● At least 12 months working with data, systems, and analytics

Professional skills/experience

● At least three years of experience working in marketing

● In-depth knowledge and working experience in digital marketing, including PPC, SEO,

● social media and web management.

● At least two years of experience working with marketing automation platforms, such as Hubspot, Marketo, and Pardot - Marketo would be ideal.

● Experience managing paid search and social campaigns in Google Adwords,

● LinkedIn and Facebook.

● Competent user of Google Analytics and Data Studio - ability to set up reports and page goals.

● Agency management experience.

● Proven experience in CRM database management, Salesforce would be ideal.

● Ability and experience manipulating data in Excel and CRM systems.

● Proven project management skills.

● Ability to use Adobe Creative Suite, in particular, InDesign would be an advantage.

Personal skills/experience

● A passion for marketing automation and technology

● Very high level of attention to detail

● Problem-solving skills e.g when the tech doesn't work, how do we fix it

● Exceptional organisational and project management skills

● Exceptional standard of literacy

● Effective communicator - excellent interpersonal skills

● Highly numerate and commercially astute

● Evaluative and reflective analytical skills

● Team player and ability to work on their own initiative

● Enthusiastic, 'can do' attitude

● Ability to prioritise workload and work to deadlines

Interested in finding out more please reach out and arrange to discuss the position in more detail. The role is remote with bi-quarterly onsite training and strategy sessions that will be held in the Midlands.

The position comes with a basic salary of 30k - 40k + bonus + benefits. It would be an internal role, not involving consulting and is working for a fantastic company and manager who will ensure you are well looked after, and that you receive all the training and support you need

---