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Senior E-commerce Manager

2 weeks ago

London, Greater London, United Kingdom The Whisky Exchange Full time £60,000 - £100,000 per year

The Whisky Exchange is a globally recognised leader in the world of fine and rare spirits. As part of Speciality Drinks Group and the wider Pernod Ricard family, we pride ourselves on offering exceptional products, expert guidance, and seamless online experiences to spirits lovers and connoisseurs around the world.

The opportunity

We're now looking for a commercially driven Senior E-commerce Manager to join us at an exciting moment of transformation with a newly refreshed brand identity. This is a pivotal role in shaping the future of our digital retail experience, from trading and merchandising to optimisation, conversion, and customer journey innovation.

As Senior E-commerce Manager, you'll take ownership of our e-commerce trading strategy and site performance of Reporting into the Head of E-commerce & Marketing, you'll lead cross-functional collaboration across Trading, Buying, Tech and Digital Marketing to ensure we deliver a compelling, commercially effective and customer-centric online experience.

You'll be responsible for day-to-day trading performance, product merchandising, category optimisation and the overall customer journey. This is primarily a strategic role, owning the performance of our site in order to deliver revenue growth and operational excellence across the e-commerce function.

This is a new role for the business with a direct report.

Your unique contribution

E-commerce trading & performance

  • Own the daily, weekly and monthly trade performance tracking and optimisation, reporting on KPIs including revenue, AOV, conversion, bounce rate, and on-site engagement.
  • Work closely with Buying, Brand and Digital Marketing teams to align product launches and promotional activities with e-commerce trading goals.
  • Lead the site trading calendar in collaboration with the CRM and digital marketing teams to ensure cohesive messaging and execution across all digital channels.
  • Monitor on-site search, navigation, and merchandising performance, implementing continuous improvements to boost discoverability and relevance.

Website management, UX & SEO

  • Act as day-to-day lead for website content operations, including homepage updates, product positioning, merchandising rules and landing page optimisation.
  • Partner with design, SEO and development teams to improve usability, load speed, structured data and key conversion funnels.
  • Support the implementation of SEO best practices across content, navigation, URL structure and technical performance to increase organic traffic and rankings.
  • Own and evolve product taxonomy and categorisation strategy, ensuring alignment with customer navigation behaviours, keyword intent, and commercial objectives.

Collaboration & leadership

  • Manage a cross-functional workflow with Buying, Creative, Digital Marketing and Tech to deliver campaign assets, product launches and seasonal updates on time and on brief.
  • Support QA processes and manage ad hoc bug resolutions or site fixes in coordination with the development team.
  • Coordinate with external agencies or contractors on performance tools, SEO audits, CRO testing or UX improvement projects.

Reporting & optimisation

  • Provide weekly and monthly insights on category and product performance, recommending optimisations based on data.
  • Leverage tools including GA4, Contentsquare and CMS analytics to monitor site performance, search trends and user behaviour.
  • Input into quarterly commercial forecasts and planning cycles, with recommendations informed by SEO and content performance data.

Your blend of talent

  • Extensive experience in e-commerce trading and digital merchandising, ideally in a multi-category retail or DTC environment, with a strong track record of driving commercial performance.
  • Digital marketing or e-commerce qualifications are required.
  • Commercially focused with a proven ability to drive site revenue and manage a high-performing team.
  • Proficient with CMS and ecommerce platforms - custom platforms would be a bonus.
  • Significant experience developing SEO content to enhance performance and achieve commercial goals.
  • Data-literate with proven experience providing insights to inform decision making; experience using GA4 and UX analysis tools (e.g. Contentsquare, Hotjar).
  • Organised and detail-oriented with strong stakeholder management skills.
  • Interest or knowledge of drinks industry, premium spirits or wine is advantageous

Benefits of joining The Whisky Exchange

Fun Stuff

Staff Discount at The Whisky Exchange | Tastings | Product Education | Access to Events | Cycle to Work Scheme

Serious Stuff

EAP | Great Parental Leave Policies | Life Cover | Private Medical Insurance

Feel Good Stuff

S&R Initiatives | Career Development | Responsib'All Day | Employee Networks | Flexi Work | 25 Days Holiday (plus Bank Holidays)

We're committed to diversity and inclusion.

We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture - an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.