Paid Media Specialist

We design and build websites and software applications, as well as manage the online marketing for a large number of clients across Dorset and further afield. To help achieve our goals and ambitions, we’re looking for another specialist to join our team. Your b4b Journey Starts Here The Role Postion: Full Time Salary: Up to £34,000 We’re an award-winning, independent digital marketing agency based in Poole, Dorset. With expertise spanning web design, development, media production and performance-driven marketing, we deliver integrated campaigns that amplify brands and drive measurable growth. Our values – transformational, results-focused, ideas-driven and proactive – guide everything we do. We’re rapidly growing and our talented team at b4b is at the heart of it. Together, we combine creative ideas with smart strategies to help our clients’ businesses thrive. We’re seeking a skilled and data-driven Paid Media Specialist (or Paid Social Media Buyer) with hands‑on experience creating, managing and optimising paid campaigns across Meta, LinkedIn, and PPC platforms. You will work closely with both our PPC and Social Media teams to plan and execute effective, scalable campaigns that deliver outstanding results for our clients. Key Responsibilities Create, manage, and optimise paid social campaigns across Meta Ads Manager and LinkedIn Campaign Manager Plan, execute, and optimise PPC campaigns across Google Ads and/or Microsoft Ads Analyse performance data to make recommendations, improve ROI, and maximise campaign effectiveness Work collaboratively with the PPC and Social Media teams to deliver integrated strategies Prepare performance reports and communicate insights to internal teams and clients Conduct ongoing audience research, keyword analysis, and competitive research Stay up to date with platform changes, new features, and best practices About You You’ve spent 2/3+ years working with Paid Performance Campaigns, ideally within an agency environment. You’re confident managing campaigns across both Google, Meta and LinkedIn with a focus on performance. You understand tracking, attribution and conversions – experienced with GA4, Google Tag Manager, Meta Pixel, Ads Manager, etc. You’re data-driven with strong analytical and reporting skills. You enjoy working collaboratively within a fast‑paced, supportive team environment. You have a creative streak to come up with engaging and results oriented ad copy What We Offer: Competitive salary of up to £34,000 Hybrid working after probation period: balance your time between home and our Poole office (3 days a week), with an early finish at 1pm on Fridays Regular training opportunities to keep your knowledge sharp. Clear pathways for career progression – many of our senior team members have been promoted from within. A friendly, creative culture with team socials, milestone celebrations and performance-based reviews. Subsidised gym membership and perks package offering discounts from retailers, bars, pubs & restaurants. If you’re a social media enthusiast with a creative mindset and a drive to grow organic engagement, we’d love to hear from you To apply, please submit your CV and a ideally cover letter detailing your experience and why you’d be a great fit for b4b marketing. Important: Please only apply if you meet the requirements above and can attend work in our office in Poole, Dorset. The role is offered on a hybrid basis – 3 days in the office, 2 days working remotely – after successful completion of the probationary period. 21 Albany Business Park, Cabot Lane,Poole, Dorset, BH17 7BX #J-18808-Ljbffr