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Regional Account Executive
1 month ago
REGIONAL ACCOUNT EXECUTIVE - Drinks - Bristol/Cardiff area Location: Field based Salary: Up to £39,000 basic 20% bonus Company Car Pension Healthcare etc New Chapter Consulting have joined one of the biggest brands in the global drinks industry in the search for a Regional Account Executive.
Theyve grown 20% in the last year due to their effective marketing strategies and their culture is second to none.
Theyre passionate, non corporate and its an extremely sociable environment.
Theyre now looking for a Regional Account Executive to join their team As a Regional Account Executive you will be responsible for driving availability & secondary placements of the brand, building and developing internal/external relationships, executing instore sales drivers and acting as an expert within the Soft Drinks category.
Responsibilities Responsible for 20 Regional Grocery Groups with influence over 500 Stores with major retailers.
Prioritise and manage coverage of your key accounts and stores to maximise growth opportunities within your territory.
Establish effective joint working relationships with key stakeholders both internal/external.
Work closely with field sales agency sales representatives to align store priorities to support your Regional Agreements.
Plan, forecast, track, and review sales performance & targets for all groups & stores.
Maintain and increase availability of brand at both Front-of-Store (Chilled) and Back of Store (Ambient) and agree additional placements of the product in store, through either store owned or branded fridges Ensure effective roll out of New Distribution Points (NDP) in line with National Agreements.
Increase in-store presence through visibility and awareness of the product through merchandising product on shelf, in fridges and around the store Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities.
Execute relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns.
Essentials Experience in FMCG sales or retail buying Proven sales skills Clear understanding and knowledge of Grocery channel and major retailers Great track record of achieving targets Be able to effectively communicate and negotiate with customers.
Strong ability to utilise and understand category and financial insights Ability to develop strong relationships with internal/external stakeholders The territory covers the West & South West of England areas including major cities such as Bristol / Cardiff etc.
and youll need to live within, or be willing to relocate to this area.
Could this be a role of interest to you?
If so, apply with your CV now
