EMEA Luxury Brands Strategist

1 day ago


London, Greater London, United Kingdom Marriott International Full time
Luxury Brand Marketing Manager
We are seeking an experienced Luxury Brand Marketing Manager to join our team at Marriott International. As a key member of our luxury brand marketing team, you will be responsible for developing and executing marketing strategies, campaigns, and creative to drive awareness, consideration, and demand for our luxury brands in EMEA.

About the Role
The Luxury Brand Marketing Manager will lead our luxury brand marketing efforts to drive awareness of our portfolio of luxury hotels in EMEA. This includes developing and executing marketing strategies, campaigns, and creative to support driving awareness, consideration, and demand for our luxury brands. The role will also involve collaborating with stakeholders across EMEA and HQ in disciplines such as marketing, brand, loyalty, partnerships, PR, and digital.

Key Responsibilities
- Develop and execute luxury brand marketing strategies, campaigns, and creative to drive awareness, consideration, and demand for our luxury brands in EMEA.
- Collaborate with stakeholders across EMEA and HQ to ensure cohesive and coordinated marketing efforts.
- Partner with EMEA Paid Media team to ensure messaging and offer resonate with luxury audiences.
- Work closely with Area and Franchise Commercial teams, and Agency partners including Creative and Paid Media.
- Manage the Luxury Brand marketing fund expenditure.

Requirements
- 5+ years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on luxury marketing (lifestyle and luxury industry preferred).
- Proven experience of driving creative marketing strategies and enhancing affinity for luxury brands.
- University or professional marketing qualification required.
- High proficiency in English is required. Additional language knowledge or proficiency is desirable.
- Strong leadership skills, excellent communication and interpersonal skills, and ability to work effectively in a matrix environment.

Salary Estimate
The estimated salary for this role is £60,000 - £90,000 per annum, depending on experience. Additionally, we offer a range of benefits, including hybrid working, 22+ holidays plus public holidays, bonus and stock eligibility, and access to numerous learning and development programmes.

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