Luxury Brand Marketing Director

1 day ago

London, Greater London, United Kingdom Marriott International Full time

Company Overview


Marrying innovation and luxury, Marriott International is a leading hospitality company that offers unforgettable travel experiences. With a portfolio of iconic brands, we provide exceptional service and exceed guest expectations.



Job Description


We are seeking an experienced Luxury Brand Marketing Director to join our EMEA team. As a key member of our marketing leadership team, you will be responsible for developing and executing luxury brand marketing strategies, campaigns, and creative initiatives to drive awareness, consideration, and demand for our portfolio of luxury hotels in EMEA.


Your primary focus will be on customer data, building a strong understanding of the high net-worth customer to inform impactful marketing strategies with a clear ROI. You will collaborate closely with stakeholders across EMEA and HQ, including Marketing, Brand, Loyalty, Partnerships, PR, and Communications teams.



About the Role


This role reports to the Vice President, Luxury Brands and Communications EMEA and has a dotted line to both the Vice President, Luxury Brands Europe and Vice President, Luxury Brands MEA. You will lead the Senior Manager Luxury Brand Marketing and Events, EMEA, and manage the Luxury Brand marketing fund expenditure.


You will oversee the coordination and ongoing management of the EMEA Luxury Brands messaging strategy, ensuring a cohesive, comprehensive, and coordinated approach to luxury consumer-facing messaging. Additionally, you will partner with EMEA Paid Media, Consumer Ops, Marketing Partnerships, Loyalty Marketing, and Communications teams to develop and execute strategies targeting HNWI in EMEA markets.



Key Responsibilities



  • Develop and execute luxury brand marketing strategies, campaigns, and creative initiatives to drive awareness, consideration, and demand for our portfolio of luxury hotels in EMEA.
  • Collaborate closely with stakeholders across EMEA and HQ, including Marketing, Brand, Loyalty, Partnerships, PR, and Communications teams.
  • Lead the Senior Manager Luxury Brand Marketing and Events, EMEA, and manage the Luxury Brand marketing fund expenditure.
  • Oversight of internal and external Luxury Group events that target key stakeholders, including GSO events, Women in Luxury dinners, HNW customer events, owner summits, etc.
  • Partner with EMEA Paid Media, Consumer Ops, Marketing Partnerships, Loyalty Marketing, and Communications teams to develop and execute strategies targeting HNWI in EMEA markets.


Requirements


To succeed in this role, you will need:



  • 10+ years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on marketing (lifestyle and luxury industry preferred).
  • Proven experience of driving creative marketing strategies and enhancing affinity for Luxury Brands.
  • University or professional marketing qualification required.
  • Knowledge and experience in developing strategy, marketing plans, brand marketing campaigns, digital brand marketing, financial planning, and budgeting is required.
  • High proficiency in English is required. Additional language knowledge or proficiency is desirable.


Benefits


We offer a competitive salary range of £85,000 - £110,000 per annum, depending on experience. In addition, you will receive:



  • 22+ holidays plus public holidays as additional time off to ensure you have fun and make memories.
  • This role is bonus and stock eligible – our success is your success.
  • Access to numerous, world-class profession and personal learning and development programmes to enable success in your current role but also for your future growth within the Company.
  • You will have international team members to share great ideas with and you will potentially travel in this role.
  • You, your friends, and family will be able to enjoy global hotel, food, and drinks discounts and benefits, and explore our world.
  • Regular team and office gatherings, both in person and remotely, to build our sense of purpose.
  • Strong, experienced leaders who will encourage you to grow and mentor you to succeed.
  • Choice of pension plan to suit your current and future needs.
  • Private Medical Healthcare and parental leave benefits to support your wellbeing and health.
  • Various discounted retail and entertainment programmes for you to enjoy.
  • Our office provides a modern working environment which includes ergonomic desks and ventilation systems.


Equal Opportunities Employer


Maryott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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