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Senior PR Strategist for Luxury Fashion Brand

1 month ago

London, Greater London, United Kingdom Consumer Additions and Consumer Exec Full time
About Us

We are a fast-growing, highly regarded luxury fashion brand based in London. Our dedication to quality and innovation has garnered a loyal global following, including A-list celebrities and influential tastemakers.

Our company is committed to creating timeless products with a purpose, contributing to meaningful initiatives that make a positive global impact.

The Role

We are seeking a highly experienced Senior PR Strategist to lead our global Press, PR, and Influencer strategy. As the ideal candidate, you will have extensive experience in PR, influencer marketing, affiliate marketing, and events, ideally within the luxury fashion or lifestyle sector.

Your key responsibilities will include:

  • Crafting and implementing a comprehensive global PR strategy aligned with our brand's objectives and vision.
  • Fostering strong relationships with leading fashion, lifestyle, and luxury media outlets worldwide.
  • Creating and pitching innovative story ideas to secure prominent features, interviews, and product placements.
  • Leading PR campaigns for product launches, seasonal collections, and special projects, ensuring maximum impact.

You will also be responsible for:

  • Evaluating PR campaign performance, using insights to enhance media coverage and brand visibility.
  • Developing and managing a global influencer marketing strategy across platforms like Instagram, TikTok, and YouTube.
  • Identifying and building long-term relationships with influencers and celebrities who resonate with our brand's values.
  • Overseeing a team executing influencer campaigns, including gifting, collaborations, and product placements.
About You

We are looking for someone with exceptional communication skills and a talent for compelling storytelling. You should have a deep understanding of the luxury market and emerging trends in media and influencer landscapes.

A minimum of 7-10 years of experience in PR, influencer marketing, affiliate marketing, and events is required. Established relationships with top-tier media, influencers, and affiliate partners are essential.

What We Offer

As a Senior PR Strategist at our company, you can expect a competitive salary range of £80,000 - £110,000 per annum, depending on your experience. You will also receive a comprehensive benefits package, including health insurance, pension scheme, and annual leave.