Brand Portfolio Strategist

2 months ago


London, Greater London, United Kingdom Newell Brands Full time

**Job Summary**

We are seeking a talented Brand Portfolio Strategist to join our team at Newell Brands. In this role, you will play a crucial part in developing and deploying marketing plans and strategies to drive business growth.

As a Regional Marketing Director, you will lead a team of marketing professionals and be responsible for managing category, innovation, and marketing activities across a portfolio of iconic brands.

The estimated salary for this position is $120,000-$150,000 per year, depending on experience.

Key Responsibilities:

  • Develop and execute annual marketing plans aligned with company goals and priorities
  • Manage regional assortment and pricing strategies
  • Localise global creative assets and ensure brand consistency
  • Execute regional brand, distribution, and merchandising strategies
  • Develop and execute consumer communications to drive purchase intent and enhance brand appeal

Requirements:

  • Proven experience in brand management and trade/channel management in retail and online platforms
  • Background in FMCG/CPG or related sector preferred
  • Proficiency in using tools such as ACNielsen, IRI, or NPD for business performance analysis
  • Strong ability to leverage consumer insights and analytics to drive brand growth


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