Digital Optimisation Lead

1 week ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About this role

We're looking for a talented Digital Optimisation Lead to join our team at Frasers Group. As a Digital Optimisation Lead, you will be responsible for driving our digital roadmap and developing new strategies and tactics to optimise the user journey across Search, Merch & Personalisation.

Key responsibilities

  • Support the digital optimisation lead on a product discoverability roadmap
  • Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals
  • Oversee data-driven, customer-centric merchandising strategies
  • Contribute to and manage digital projects from concept to delivery from an optimisation point of view
  • Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation
  • Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives
  • Manage the day-to-day relationship with relevant 3rd party vendors
  • Manage and mentor the optimisation team, fostering a culture of innovation and excellence
  • Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed
  • Work with experimentation team to ensure best-in-class AB testing programme on the search and merch platform
  • Use data insights to identify customer pain points in the journey, presenting actionable recommendations for optimisation. Prioritisation of these changes within roadmap
  • Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders
  • Establish a culture of continuous improvement, regularly reviewing and refining optimisation processes, tools, and strategies based on feedback and performance metrics

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