Digital Optimisation Specialist

1 month ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Optimisation Specialist to join our team at Frasers Group. As a key member of our digital team, you will be responsible for implementing a data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features.

Key Responsibilities
  • Develop, implement, and oversee data-driven, customer-centric visual merchandising strategies.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features that will help drive the performance of each fascia forward, in line with the Frasers Group aspiration.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
  • Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Present recommendations on how we can optimise in these areas.
  • Work cross-functionally to optimise experience during trade events and other initiatives.
  • Help build, develop, and manage weekly reporting on key insights and actions.
Requirements
  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and the effect on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.

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