Digital Optimisation Lead

3 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking a highly skilled Digital Optimisation Lead to join our team at Frasers Group. As a key member of our digital team, you will be responsible for driving our digital roadmap and developing strategies to optimise the user journey across Search, Merch & Personalisation.

Key Responsibilities

  • Support the digital optimisation lead on a product discoverability roadmap.
  • Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.
  • Oversee data-driven, customer-centric merchandising strategies.
  • Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
  • Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.
  • Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives.
  • Manage the day-to-day relationship with relevant 3rd party vendors.
  • Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
  • Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.
  • Work with the experimentation team to ensure best-in-class AB testing programme on the search and merch platform.
  • Utilise data insights to identify customer pain points in the journey, presenting actionable recommendations for optimisation. Prioritise these changes within the roadmap.
  • Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders.
  • Establish a culture of continuous improvement, regularly reviewing and refining optimisation processes, tools, and strategies based on feedback and performance metrics.

Requirements

  • Proven experience in digital optimisation roles.
  • Strong leadership and team management skills.
  • Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.
  • Expertise in onsite search optimisation and merchandising tools (such as Algolia or Attraqt).
  • Excellent analytical skills, with experience in A/B testing and interpreting data.
  • Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.
  • Exceptional communication and stakeholder management skills.
  • Experience of analytical tools (such as GA and ContentSquare).
  • Experience managing day-to-day relationships with third-party tools.

What We Offer

Along with our benefits package, we also offer a wide range of perks for our colleagues, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, and Retail Reconnect. We are committed to supporting our employees' physical, financial, and mental wellbeing through our Frasers Fit and Retail Trust initiatives.

How to Apply

Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focused and could include a presentation/task to see your skills in action.

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