Digital Optimisation Manager

3 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Title: Digital Optimisation Manager

At Frasers Group, we're rethinking retail through digital innovation and unique customer experiences. As a leader in the industry, we're elevating the retail experience for our consumers, providing flexible and convenient ways to pay across our collection of established brands.

Key Responsibilities:

• Support the digital optimisation lead on a product discoverability roadmap.

• Drive the vision for onsite search optimisation across fascias, enhancing the search experience to meet business goals.

• Oversee data-driven, customer-centric merchandising strategies.

• Contribute to and manage digital projects from concept to delivery from an optimisation point of view.

• Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.

• Lead cross-functional efforts to optimise customer experiences during trade events and other key initiatives.

• Manage the day-to-day relationship with relevant 3rd party vendors.

• Manage and mentor the optimisation team, fostering a culture of innovation and excellence.

• Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.

• Work with the experimentation team to ensure best-in-class AB testing programme on the search and merch platform.

• Utilise data insights to identify customer pain points in the journey, presenting actionable recommendations for optimisation. Prioritisation of these changes within the roadmap.

• Oversee weekly trade reporting, ensuring clear communication of progress and results to stakeholders.

Requirements:

• Proven experience in digital optimisation roles.

• Strong leadership and team management skills.

• Deep understanding of data-driven strategies and the ability to translate insights into actionable plans.

• Expertise in onsite search optimisation and merchandising tools.

• Excellent analytical skills, with experience in A/B testing and interpreting data.

• Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.

• Exceptional communication and stakeholder management skills.

• Experience of analytical tools and managing day-to-day relationships with third-party tools.

What We Offer:

At Frasers Group, we're committed to delivering a positive colleague experience. We offer a wide range of benefits, including a benefits package, reward and recognition schemes, and opportunities for career development.

How to Apply:

If you're interested in this role, please submit your application. We'll review all applications and contact shortlisted candidates to arrange an interview.

Equal Opportunities:

Frasers Group is an equal opportunities employer and welcomes applications from all qualified candidates.

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