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Digital Marketing Specialist
2 months ago
The Entertainer is a dynamic and innovative business that is going places. We are passionate about toys and making a difference in the lives of our customers.
Job Title: Digital Marketing ExecutiveJob SummaryWe are seeking a highly motivated and experienced Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a key role in driving the Return on Investment for our two major toy brands, The Entertainer and Early Learning Centre (ELC).
Key Responsibilities- Support across all digital marketing channels, including data reporting, creative ideas, and performance marketing.
- Report on channel and product performance using Google Analytics.
- Optimise and measure campaigns across our core brands, working with internal and external stakeholders.
- Support the affiliate channel, optimising existing relationships and sourcing new affiliate partners.
- Execute ELC emails, sharing and collating insights to shape our overall e-marketing activity.
- Support across the SEO channel, assisting on ticket throughput and merchandising.
- Assist with social media, from idea creation to post scheduling and competition prize management.
- Work closely with the Web Merchandising team on new product additions, top sellers, pre-orders, and stock availability for marketing activity.
- Support with artwork briefing and execution with suppliers.
- Work with the marketing, retail, and trade teams on new product releases, ad campaigns, and other key brand messages and events.
- Attend training and courses as agreed with the CRM Executive.
- Assist other members of the online team as required.
- A general understanding of digital marketing and channel roles.
- An understanding of Google Analytics, exposure to GA4 a bonus.
- An understanding of the marketing funnel and roles channels can play.
- An understanding of affiliate marketing, AWIN experience a bonus.
- An understanding of how paid social media campaigns work.
- A creative thinker and a tactical problem solver – able to use data to help create brilliant campaigns while ensuring they deliver against our core KPIs.
- Highly organised and adept in using spreadsheets to manage calendars, projects, and reporting.
- Strong communication skills and comfortable dealing with third parties via phone or email.
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
