Digital Marketing Specialist

1 week ago

Amersham, Buckinghamshire, United Kingdom The Entertainer Full time

Are you passionate about digital marketing and looking for a challenging role in a dynamic business?

The Entertainer is seeking a Digital Marketing Executive to join our team, responsible for driving the Return on Investment for our two major toy brands, The Entertainer & Early Learning Centre (ELC).

As a Digital Marketing Executive, you will play a key role in analysing data, supporting campaign launches, and reporting back on performance across various digital channels, including PPC, SEO, Affiliates, Social, Email, and YouTube.

You will have a strong understanding of digital marketing principles, including the marketing funnel and channel roles, and be able to use data to create brilliant campaigns that deliver against our core KPIs.

Key responsibilities include:

  • Supporting across all digital marketing channels, from data reporting to creative ideas
  • Performance marketing using great analytic skills and a creative approach to support sales targets
  • Reporting on channel and product performance using Google Analytics
  • Optimising and measuring campaigns across our core brands, working with internal and external stakeholders
  • Supporting the affiliate channel, optimising existing relationships and sourcing new affiliate partners
  • Executing ELC emails, sharing and collating insights to shape our overall e-marketing activity
  • Supporting across the SEO channel, assisting on ticket throughput alongside the merchandising team
  • Assisting with our social channel, from idea creation to supporting on post scheduling and competition prize management
  • Working closely with the Web Merchandising team on new product additions, top sellers, pre-orders, and stock availability for marketing activity
  • Supporting with artwork briefing and execution with suppliers
  • Working with the marketing, retail, and trade teams on new product releases, ad campaigns, and other key brand messages and events
  • Assisting in the activation of partner activity agreements and supporting in reporting back the performance to the relevant team
  • Attending training and courses as agreed with the CRM Executive
  • Assisting other members of the online team as required

As an employee at The Entertainer, you will enjoy a range of benefits, including:

  • Birthday Leave plus 33 days of holiday (including Bank Holidays)
  • Annual Bonus scheme
  • Retail Trust & Virtual GP
  • Pension salary sacrifice
  • Flexible access to your pay via Wage Stream
  • Generous toy discount
  • Enhanced maternity and paternity pay
  • High Street and leisure discounts
  • Cycle to work scheme
  • Life Cover

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