Digital Marketing Specialist

3 weeks ago

Amersham, Buckinghamshire, United Kingdom The Entertainer Full time
Job Title: Digital Marketing Executive

We are seeking a highly motivated and detail-oriented Digital Marketing Executive to join our team at The Entertainer. As a key member of our marketing department, you will play a crucial role in driving the Return on Investment for our two major toy brands, The Entertainer & Early Learning Centre (ELC).

Key Responsibilities:
  • Support across all digital marketing channels, including data reporting, creative ideas, and performance marketing.
  • Utilize analytical skills and a creative approach to support sales targets and optimize campaigns.
  • Report on channel and product performance using Google Analytics.
  • Optimize and measure campaigns across our core brands, working with internal and external stakeholders.
  • Support the affiliate channel, optimizing existing relationships and sourcing new affiliate partners.
  • Execute ELC emails and share insights to shape our overall e-marketing activity.
  • Support across the SEO channel, assisting on ticket throughput and merchandising.
  • Assist with social channel activities, from idea creation to post scheduling and competition prize management.
  • Work closely with the Web Merchandising team on new product additions, top sellers, pre-orders, and stock availability for marketing activity.
  • Support with artwork briefing and execution with suppliers.
  • Collaborate with the marketing, retail, and trade teams on new product releases, ad campaigns, and other key brand messages and events.
  • Activate partner activity agreements and report back on performance to the relevant team.
  • Attend training and courses as agreed with the CRM Executive.
  • Assist other members of the online team as required.
Requirements:
  • A general understanding of digital marketing and channel roles.
  • An understanding of Google Analytics, with exposure to GA4 a bonus.
  • An understanding of the marketing funnel and roles channels can play.
  • An understanding of affiliate marketing, with AWIN experience a bonus.
  • An understanding of how paid social media campaigns work.
  • A creative thinker and a tactical problem solver – able to use data to create brilliant campaigns while ensuring they deliver against core KPIs.
  • Highly organized and adept in using spreadsheets to manage calendars, projects, and reporting.
  • Strong communication skills and comfortable dealing with third parties via phone or email.
Benefits:
  • Birthday Leave plus 33 days of holiday (including Bank Holidays)
  • Annual Bonus scheme
  • Retail Trust & Virtual GP
  • Pension salary sacrifice
  • Flexible access to your pay via Wage Stream
  • Generous toy discount
  • Enhanced maternity and paternity pay
  • High Street and leisure discounts
  • Cycle to work scheme
  • Life Cover

We are an equal opportunities employer and welcome applications from all qualified candidates. If you have a passion for toys and making a difference in a business that is going places, we encourage you to apply now.

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