CRM Marketing Specialist
4 weeks ago
Are you passionate about using your CRM skills to drive customer engagement and growth in a dynamic retail business?
The Entertainer is seeking a highly organized and experienced CRM Marketing Specialist to join our digital marketing team. As a key member of our team, you will be responsible for owning the day-to-day operation of the email channel for The Entertainer and Early Learning Centre.
Working closely with stakeholders across the marketing, trading, and online teams, you will use your knowledge of CRM to develop and implement timely, personalized, and relevant communications that drive customer engagement and sales.
Key responsibilities include devising and maintaining an email schedule, creating compelling email content, analyzing performance, and ensuring accuracy and relevancy of communications. You will also be responsible for managing 3rd party relationships with external agencies and ensuring CRM fully supports brand and commercial initiatives.
As a CRM Marketing Specialist, you will have the opportunity to work with a range of stakeholders, including marketing, trading, and online teams, to drive customer engagement and growth. You will also have the chance to develop and implement new ideas and strategies to improve the email channel and drive business results.
We are looking for a highly organized and experienced CRM Marketing Specialist who has a strong understanding of CRM and email marketing tools. You will have excellent written and verbal communication skills, as well as the ability to manage multiple workstreams and prioritize tasks effectively.
Key skills and experience include:
- Intermediate skills in Microsoft Office applications, including Word, Excel, PowerPoint, and Teams.
- Good knowledge of CRM/email marketing tools.
- Excellent written and verbal communication skills.
- Working knowledge of analytics packages (Google/Adobe).
- Previous user of graphic design software (Illustrator/Photoshop).
- Ability to manage multiple workstreams, priority planning.
- 2-3 years' experience in a similar role, ideally within a retail business.
- Highly organized and able to use spreadsheets to manage calendars and report on performance.
- Experience working with agencies and solutions providers.
- Experience of working alongside affiliate marketing and paid search managers.
- Degree-level qualification or equivalent.
We offer a range of benefits, including:
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
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