Digital Business Growth Specialist

1 week ago


Aberdeen, Aberdeen City, United Kingdom ATTB - The Big Jobsite Full time

We are seeking a talented Marketing & Business Development Associate to join our team at ATTB - The Big Jobsite. This is an exciting opportunity for a motivated individual to drive business growth through digital marketing and business development strategies.

As a Marketing & Business Development Associate, you will be responsible for maintaining and updating the company's WIX website, managing and creating engaging content for LinkedIn pages, operating CRM tools, and monitoring KPIs.

Key Responsibilities
  1. Maintain and update the company's WIX website to ensure it accurately reflects the latest company achievements, services, and news.
  2. Manage and create engaging content for the company's LinkedIn pages to increase brand visibility and attract potential clients.
  3. Operate CRM tools like Hubspot for email communications to prospects and existing clients to nurture leads and build relationships.
  4. Monitor and analyze KPIs such as content engagement, website engagement, click-through rates, and sales pipeline metrics to inform business decisions.
Business Development:
  1. Manage the front-end (digital prospecting and qualification steps) of the sales pipeline to identify and categorize qualified leads for the Commercial Manager.
  2. Engage in direct client email and phone/teams communication to qualify incoming leads and provide excellent customer service.
Expected Deliverables:
  1. Up-to-date Digital Content: Regularly updated content on the WIX website and LinkedIn pages reflecting the latest company achievements, services, and news.
  2. Monthly Marketing Reports: Detailed analytics on website engagement, content engagement metrics, click-through rates from LinkedIn and the website, and other relevant KPIs.
  3. Marketing Communication: Timely identification and categorization of qualified leads for the Commercial Manager.
  4. Content Calendar: A forward-looking content calendar to guide content creation efforts, ensuring consistent and relevant content delivery.
  5. Conferences and Events: Support participation at events, organize presentation and stand material, logistics, attendance at events, networking, post-event analysis.
Skills and Experience
  1. Relevant professional experience working in B2B sales, business development, and marketing roles.
  2. Background or experience gained in engineering, marine-energy, or renewable energy industry advantageous.
  3. Experience with WIX or similar website platforms like WordPress.
  4. Familiarity with CRM tools, particularly Hubspot or Salesforce.
  5. Proficiency with email marketing platforms like Hubspot or Mailchimp.
  6. Proficiency with Microsoft products, Teams, One Note, Word, Excel.

Estimated salary: £42,000 - £62,000 per annum.



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