Head of Retail Marketing Strategist

5 hours ago


Farnborough, Hampshire, United Kingdom Lenovo Full time

As a key member of our team, you will play a vital role in driving sales and strategic account growth for Lenovo's retail partners. With your expertise in co-marketing and MDF management, you will collaborate with retailer teams to develop quarterly plans that meet their business objectives.

Key Responsibilities:
  • Engage with Retailer Teams: Collaborate with the marketing and buying teams of nominated retailers to build quarterly co-marketing, MDF, and communication plans.
  • Product Representation: Ensure excellence in product representation, including in-store theatre, feature and benefits display/ticketing, and visual merchandising.
  • Marketing Plan Translation: Translate business and account strategies into marketing plans for retailers.
  • Brand Amplification: Amplify Lenovo-owned brand and end-user campaigns through retailers.
  • Budget Management: Manage and own retailer co-marketing/MDF budgets and spending.
  • Sales and Strategic Targets: Work closely with the retailer Account Manager to meet sales and strategic account targets, and contribute to the strategic account plan.
  • Co-Marketing Execution: Oversee the execution, tracking, communication, management reporting, and delivery against KPIs for co-marketing activities.
  • Alliance-Partner Funding Management: Manage relevant alliance-partner funding, including approval, claim, and proof of execution processes.

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. Our comprehensive benefits package includes:

  • Holiday purchase
  • Private medical
  • Income protection
  • Positive work life balance
  • Learning and development
  • Life insurance
  • Lenovo and Motorola products discounts
  • Cycle to work
  • MyGymDiscounts
  • Mortgage advice and support
  • Referral bonus
  • Electric car salary sacrifice scheme
  • Free onsite parking


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