Head of Growth Marketing Expert

4 weeks ago

London, Greater London, United Kingdom Cherry Ventures Full time
Job Title: Head of Growth Marketing

Cherry Ventures is a venture capital firm seeking a seasoned Head of Growth Marketing to drive the company's growth trajectory. As a key member of the team, you will be responsible for building a robust pipeline for the sales team, enhancing inbound traffic, and optimizing lifecycle marketing to ensure Hadrian remains at the forefront of the cybersecurity landscape.

Key Responsibilities:
  • Demand Generation: Drive qualified leads to the sales team through targeted outbound efforts, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
  • Inbound & Website Optimization: Boost traffic to Hadrian's website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
  • Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
  • Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
  • Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
  • Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
  • Budget Management: Strategically allocate the marketing budget to maximize ROI across various channels, experiments, and investment opportunities.

As a successful candidate, you will have:

  • 10 years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
  • A proven track record in scaling demand generation in early to mid-stage startups.
  • Passion for and deep understanding of the B2B SaaS cybersecurity landscape.
  • Extensive experience in managing marketing program budgets, forecasting, and team hiring.
  • Proficiency in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
  • A Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications in demand generation or marketing automation are a plus.
  • Strong analytical thinking skills, with the ability to interpret data and derive actionable insights to drive growth.
  • Excellent leadership skills, with experience in managing and developing high-performing teams.
  • Collaborative communication skills, with the ability to work effectively across teams and influence key stakeholders.
  • Experience with marketing automation platforms and CRM systems.
  • Extensive experience in the cybersecurity sector is essential.

Benefits at Hadrian include:

  • Permanent contract
  • Unlimited paid holiday
  • Laptop
  • Work-from-home budget
  • Joyful team activities

Hadrian's working culture offers:

  • Freedom and opportunity to be involved in other projects
  • Chance to be creative and innovative
  • Communication and collaboration with other divisions
  • Domain knowledge in the Cybersecurity industry
  • Open and inclusive environment (team activities, interest groups, kudos and concerns sessions)

Why you want to be part of Hadrian:

  • Make the internet safer. We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker's perspective.
  • Board a primed rocket ship. Hadrian is growing fast; the team is approaching 70 wonderful people, notable customers are signed and significant funding is raised. Now is the time to join our high-growth journey.
  • Be part of a strong and dynamic culture. Our values define who we are as a group, and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth.

Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

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