Head of Marketing and Growth

4 weeks ago

London, Greater London, United Kingdom viso Full time

Drive growth and innovation as the Head of Marketing and Growth at Viso, a pioneering AI computer vision company. You will develop and execute marketing strategies to increase demand generation, optimize customer acquisition, and grow annual recurring revenue (ARR).

Key Responsibilities:

  • Develop the overall marketing strategy, including branding, positioning, and messaging, to drive demand generation and grow customer acquisition.
  • Collaborate with Product, Sales, and Customer Success teams to ensure alignment of messaging, product updates, and campaign goals with business objectives and growth targets.
  • Own the marketing funnel and lead initiatives to boost lead generation, lead quality, conversion rates, and pipeline velocity, with a focus on targeting mid-market customers in key regions.
  • Establish and strengthen the Viso brand, ensuring a clear value proposition that resonates with key audiences.
  • Develop and implement customer engagement initiatives, such as newsletters, user communities, and customer advocacy programs.

Demand Generation:

  • Optimize inbound marketing channels (SEO, content marketing, paid advertising) to capture high-quality leads.
  • Oversee outbound marketing strategies, including email campaigns, LinkedIn outreach, and account-based marketing (ABM).
  • Lead the creation of messaging frameworks and ensure consistent branding across all channels.
  • Plan and manage Viso's participation in industry events, trade shows, and conferences.
  • Create post-sale engagement strategies to support customer retention and enhance upsell/cross-sell opportunities.

Leadership:

  • Lead, mentor, and grow the marketing team, fostering professional development and execution excellence.
  • Manage external agencies, contractors, and partners to supplement internal resources for content creation, paid media, and more.

Analytics:

  • Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
  • Own and report on marketing KPIs, leveraging tools to track performance and continuously optimize marketing efforts.

Qualifications:

  • 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role, preferably in SaaS or complex technology sectors.
  • Proven track record in hands-on execution of demand generation, lead acquisition, and pipeline growth.
  • Experience leading and mentoring marketing teams, while also being comfortable with hands-on execution.
  • Proficiency in marketing tools and campaign execution, including designing banners, editing content, optimizing campaigns, and working within automation platforms without relying solely on external resources.
  • Deep experience using CRM, marketing automation tools, and analytics platforms, and the ability to manage design tools for creating visually engaging assets.
  • Strong knowledge of SEO, PPC, ABM, content marketing, and inbound/outbound strategies.
  • Analytical skills to monitor performance, generate insights from data, and adjust strategies to optimize ROI in real-time.
  • Passion for technology and innovation, with an ability to communicate complex concepts in a clear, engaging manner.
  • Adaptable, results-oriented, and thrives in a fast-paced, hands-on environment.

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