Head of Growth Marketing

3 weeks ago

London, Greater London, United Kingdom Snappy Shopper Full time
About the Role

We are seeking an ambitious and innovative subject matter expert to lead our efforts in solving the "cold start problem," expanding Snappy's presence in new markets, and driving growth in established areas. Reporting directly to the executive team, this role is crucial in aligning marketing strategies with business objectives, delivering rapid customer acquisition, and shaping the future of Snappy Shopper's growth journey.

The Head of Marketing will be responsible for spearheading local market activation, developing data-driven and creative marketing campaigns, and leveraging industry trends to drive growth. This role will collaborate closely with product, sales, and regional growth teams, as well as founders, to ensure our marketing efforts create real business impact.

Key Responsibilities:

  • Market Expansion: Develop and implement innovative marketing strategies to solve the "cold start problem" in new markets while growing Snappy's footprint in established regions.
  • Customer Acquisition: Drive customer acquisition through bold, experimental campaigns, leveraging digital, community-based, and hyper-local channels.
  • Local Market Activation: Lead the charge in local market activation, engaging independent retailers and consumers by harnessing market insights and trends.
  • Marketing Strategy: Analyse internal and external data, competitive activities, and market trends to continually refine marketing strategies.
  • Growth Hacking: Act as a champion for growth hacking, delivering fast, measurable results and experimenting with creative approaches to marketing.
  • Team Leadership: Mentor and lead a high-performing marketing team, fostering a culture of innovation, accountability, and impact.
  • Marketing Budget: Oversee the marketing budget, ensuring optimal balance between growth initiatives and financial performance.
  • Partnerships: Cultivate strong partnerships with retailers, customers, and influencers to build a brand that resonates within local communities.
About You

To be considered for this role, you will be/have:

  • Proven success in high-growth startups, with a focus on q-commerce, marketplace environments, or local market activation.
  • Demonstrated ability to solve market entry challenges, particularly through growth hacking methodologies.
  • Strong data analysis skills, combined with a creative approach to campaign development.
  • Entrepreneurial mindset with a deep understanding of both the consumer journey and independent retail landscape.
  • Experience working closely with founders or senior leadership to align vision with actionable marketing strategies.
  • Excellent communication and collaboration skills with a track record of leading cross-functional initiatives.
  • Proven experience in managing and owning a marketing budget, optimizing spend to achieve growth objectives.

At Snappy, we value community, breaking barriers, and having a good time. If you're passionate about growth marketing and are looking to join a dynamic team, please submit your application.

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