Head of Marketing and Growth

3 weeks ago

London, Greater London, United Kingdom viso Full time

Marketing Leader for AI Vision Solutions

Viso is seeking a seasoned marketing leader to drive growth and shape the company's marketing strategy. As the Head of Marketing and Growth, you will play a critical role in developing and executing marketing plans to increase demand generation, optimize the customer acquisition process, and grow annual recurring revenue (ARR).

Key Responsibilities

  • Develop the overall marketing strategy, including branding, positioning, and messaging, to drive demand generation and grow customer acquisition.
  • Collaborate with Product, Sales, and Customer Success teams to ensure alignment of messaging, product updates, and campaign goals with business objectives and growth targets.
  • Own the marketing funnel and lead initiatives to boost lead generation, lead quality, conversion rates, and pipeline velocity, with a focus on targeting mid-market customers in key regions.
  • Establish and strengthen the Viso brand, ensuring a clear value proposition that resonates with key audiences.
  • Develop and implement customer engagement initiatives, such as newsletters, user communities, and customer advocacy programs.

Demand Generation

  • Optimize inbound marketing channels (SEO, content marketing, paid advertising) to capture high-quality leads.
  • Oversee outbound marketing strategies, including email campaigns, LinkedIn outreach, and account-based marketing (ABM).
  • Lead the creation of messaging frameworks and ensure consistent branding across all channels.
  • Plan and manage Viso's participation in industry events, trade shows, and conferences.
  • Create post-sale engagement strategies to support customer retention and enhance upsell/cross-sell opportunities.

Leadership

  • Lead, mentor, and grow the marketing team, fostering professional development and execution excellence.
  • Manage external agencies, contractors, and partners to supplement internal resources for content creation, paid media, and more.

Analytics

  • Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
  • Own and report on marketing KPIs, leveraging tools to track performance and continuously optimize marketing efforts.

Requirements

  • 8+ years of B2B marketing experience, with at least 3 years in a senior leadership role, preferably in SaaS or complex technology sectors.
  • Proven track record in hands-on execution of demand generation, lead acquisition, and pipeline growth.
  • Experience leading and mentoring marketing teams, while also being comfortable with hands-on execution.
  • Proficiency in marketing tools and campaign execution, including designing banners, editing content, optimizing campaigns, and working within automation platforms without relying solely on external resources.
  • Deep experience using CRM, marketing automation tools, and analytics platforms, and the ability to manage design tools for creating visually engaging assets.
  • Strong knowledge of SEO, PPC, ABM, content marketing, and inbound/outbound strategies.
  • Analytical skills to monitor performance, generate insights from data, and adjust strategies to optimize ROI in real-time.
  • Passion for technology and innovation, with an ability to communicate complex concepts in a clear, engaging manner.
  • Adaptable, results-oriented, and thrives in a fast-paced, hands-on environment.

What We Offer

Viso is a fast-growing company with a strong vision for the future of AI vision solutions. As a member of our team, you will have the opportunity to work with a talented group of professionals, develop your skills and expertise, and contribute to the growth and success of the company.

  • Competitive compensation package.
  • Private Medical Insurance (including optical and dental).
  • Flexible working hours and remote work options.
  • Professional development and career growth opportunities.

  • EMEA Growth Marketing Director

    4 weeks ago

    London, Greater London, United Kingdom Growth-accel Full time

    About Growth-accelGrowth-accel is a pioneering startup that's revolutionizing the hiring process with its AI-first platform. We're on a mission to establish a new, richer ground-truth for hiring, and we're looking for a marketing leader to help us accelerate our growth in the US, Europe, and beyond.The RoleWe're seeking a seasoned marketing professional to...

  • EMEA Growth Marketing Strategist

    4 weeks ago

    London, Greater London, United Kingdom Growth-accel Full time

    About the RoleWe're seeking a seasoned marketing leader to spearhead our growth acceleration efforts in the EMEA region. As a key member of our team, you'll be responsible for developing and executing strategies that drive business growth, enhance our brand presence, and foster a strong marketing culture.Key responsibilities include:Developing and executing...

  • Head of Growth Marketing

    7 days ago

    London, Greater London, United Kingdom undisclosed Full time

    Unlocking Potential:We're seeking a seasoned Head of Growth Marketing to spearhead our UK SMB Commercial team's growth initiatives. As a key member of our global community, you'll drive customer acquisition, conversion, and revenue growth through innovative marketing strategies.Key Responsibilities:Develop and execute high-scale growth-focused marketing...

  • Head of Growth Marketing

    4 weeks ago

    London, Greater London, United Kingdom GoHenry Full time

    {"title": "Head of Growth Marketing", "description": "About GoHenryGoHenry is a UK-based fintech company that empowers parents to teach their children valuable financial skills. With a strong presence in Europe and the US, GoHenry has over 6 million members across 5 countries.Our mission is to help kids and teens build good money habits that will last a...

  • Head of Growth Marketing

    4 weeks ago

    London, Greater London, United Kingdom GoHenry Full time

    {"title": "Head of Growth Marketing", "description": "About GoHenryGoHenry is a UK-based fintech company that empowers parents to teach their children valuable financial skills. With a strong presence in Europe and the US, GoHenry has over 6 million members across 5 countries.Our mission is to help kids and teens build good money habits that will last a...

  • Head of Growth Marketing

    3 weeks ago

    London, Greater London, United Kingdom Snappy Shopper Full time

    About the RoleWe are seeking an ambitious and innovative subject matter expert to lead our efforts in solving the "cold start problem," expanding Snappy's presence in new markets, and driving growth in established areas. Reporting directly to the executive team, this role is crucial in aligning marketing strategies with business objectives, delivering rapid...

  • Head of Growth and Performance Marketing

    2 weeks ago

    London, Greater London, United Kingdom Ocean Bottle Full time

    Job Title: Head of Growth and Performance MarketingAbout the RoleWe are seeking a highly skilled and experienced Head of Growth and Performance Marketing to join our team at Ocean Bottle. As a key member of our Marketing Leadership team, you will be responsible for developing and executing a comprehensive strategy to drive growth and revenue for our...

  • Head of Growth Marketing

    4 weeks ago

    London, Greater London, United Kingdom HeliosX Group Full time

    About the RoleWe are seeking a highly experienced and ambitious Head of Growth Marketing to join our team at HeliosX Group. As a key member of our leadership team, you will be responsible for driving profitable growth across our portfolio of categories.The ideal candidate will have a proven track record of managing high-performing teams and driving business...

  • Head of Marketing and Growth

    3 weeks ago

    London, Greater London, United Kingdom viso Full time

    Marketing Strategy and Leadership Role**Job Summary**We are seeking a seasoned marketing leader to drive growth and innovation at Viso. As the Head of Marketing and Growth, you will be responsible for developing and executing marketing strategies to increase demand generation, optimize the customer acquisition process, and grow annual recurring revenue...

  • Head of Marketing and Growth

    4 weeks ago

    London, Greater London, United Kingdom viso Full time

    Drive growth and innovation as the Head of Marketing and Growth at Viso, a pioneering AI computer vision company. You will develop and execute marketing strategies to increase demand generation, optimize customer acquisition, and grow annual recurring revenue (ARR).Key Responsibilities:Develop the overall marketing strategy, including branding, positioning,...

  • Head of Growth

    4 weeks ago

    London, Greater London, United Kingdom Affinity Petcare SA Full time

    Job Title: Head of GrowthAt Affinity Petcare SA, we're seeking a visionary Head of Growth to lead our customer acquisition efforts and drive business growth. As a key member of our team, you'll be responsible for developing and executing a comprehensive growth strategy across digital and offline marketing channels.Key Responsibilities:Develop and execute a...

  • Head of Marketing and Growth

    3 weeks ago

    London, Greater London, United Kingdom viso Full time

    Marketing Leadership OpportunityAs the Head of Marketing and Growth at Viso, you will play a pivotal role in driving the company's expansion in the AI computer vision sector. Your primary focus will be developing and executing marketing strategies to increase demand generation, optimize the customer acquisition process, and grow annual recurring revenue...

  • Head of Sales and Growth

    4 weeks ago

    London, Greater London, United Kingdom Maserati of San Diego Full time

    About the RoleWe are seeking a highly skilled and experienced Head of Sales to join our team at Breakroom. As a key member of our leadership team, you will be responsible for building and leading a high-performing sales function, driving revenue growth, and expanding our market presence.Key ResponsibilitiesDevelop and execute a sales strategy that aligns...

  • Head of Growth Marketing

    3 weeks ago

    London, Greater London, United Kingdom GoHenry Full time

    About GoHenryWe're a UK-based fintech company created by parents to pioneer financial education. Our mission is to help kids and teens build good money habits that will last a lifetime.The RoleWe're seeking a Head of Growth to oversee our UK Performance Marketing team and activities. As a key member of our marketing team, you'll be responsible for ensuring...

  • Head of Growth Marketing

    4 weeks ago

    London, Greater London, United Kingdom gohenry Full time

    About GoHenryGoHenry is a UK-based fintech company that empowers parents to teach their children valuable financial skills. With a strong presence in Europe and the US, GoHenry offers a debit card and app for kids and teens, as well as companion apps for families. The company's mission is to help young people develop good money habits that will last a...

  • Head of Growth Marketing Expert

    4 weeks ago

    London, Greater London, United Kingdom Cherry Ventures Full time

    Job Title: Head of Growth MarketingCherry Ventures is a venture capital firm seeking a seasoned Head of Growth Marketing to drive the company's growth trajectory. As a key member of the team, you will be responsible for building a robust pipeline for the sales team, enhancing inbound traffic, and optimizing lifecycle marketing to ensure Hadrian remains at...

  • Head of Growth

    2 months ago

    London, Greater London, United Kingdom Affinity Full time

    About the RoleWe are seeking a visionary Head of Growth to lead customer acquisition and scale our high-growth D2C subscription business. As a key member of our digital team, you will develop and execute a holistic customer acquisition strategy across paid search, social media, offline campaigns, and partnerships.Key ResponsibilitiesDevelop and execute a...

  • Head of Growth

    2 months ago

    London, Greater London, United Kingdom Affinity Full time

    About the RoleWe are seeking a visionary Head of Growth to lead customer acquisition and scale our high-growth D2C subscription business. As a key member of our digital team, you will develop and execute a holistic customer acquisition strategy across paid search, social media, offline campaigns, and partnerships.Key ResponsibilitiesDevelop and execute a...

  • Head of Growth

    4 weeks ago

    London, Greater London, United Kingdom Canonical Full time

    Head of Growth at CanonicalCanonical is seeking a seasoned Head of Growth to drive commercial success through data-driven marketing strategies. As a key member of our Marketing team, you will lead the growth engineering team and design, implement, and operate our marketing technology stack.Key Responsibilities:Lead the growth engineering team to drive...

  • Head of Growth

    1 month ago

    London, Greater London, United Kingdom Canonical Full time

    Head of Growth at CanonicalCanonical is seeking a seasoned growth expert to lead our marketing efforts and drive commercial success. As Head of Growth, you will be responsible for developing and executing a growth strategy that aligns with our business objectives.Key Responsibilities:Lead the growth engineering team to drive commercial results through data...