Digital Marketing Lead
3 weeks ago
We are a leading beauty company seeking an experienced Digital Marketing Lead to join our Global Digital Acceleration function. This exciting opportunity will support our mission to embed digital marketing best practices across our e-commerce websites.
Job OverviewThis role reports into the Performance Marketing Manager and is responsible for supporting performance marketing activation and optimisation across paid social and affiliates for Lizearle.com. The successful candidate will work closely with our agency and creative partners to deliver high-quality, converting traffic in line with the Liz Earle strategy.
- Create and review briefs in accordance with the commercial & brand calendar for agencies and network/affiliate partners.
- Support affiliate channel expansion by building relationships with potential partners across varying verticals into our Liz Earle and TikTok shop programs.
- Collaborate with brand marketing to deliver creative insights and ensure the supply of on-brand assets that fuel campaign setup and creative testing plans.
- Promote our brands through accurate, compelling, and unmissable creative and copy as briefed to internal design teams.
- Monitor and lead on channel performance reporting to enable data-driven decisions and learnings.
To succeed in this role, you will need:
- A strong understanding and successful track record of marketing activation in Paid Social and Affiliate channels.
- A growth mindset with strong attention to detail and a passion for test and learn.
- Ability to work under pressure effectively and efficiently, juggling priorities in a fast-paced environment.
- Strong interpersonal skills with confidence to influence senior stakeholders.
- Experience working with analytics tools (GA4, Adobe Analytics), media partner ad platforms (Meta Ads Manager, TikTok Ads Manager), and affiliate networks via agency or in-house.
Liz Earle Beauty Co. offers a range of benefits, including:
- Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous discount on our own brands and partner businesses
- Flexible benefits scheme, including holiday buying, discounted gym membership, life assurance, activity passes, and more.
The estimated salary for this position is £55,000 - £65,000 per annum, depending on experience.
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