Digital Marketing Expert

1 week ago


Nottingham, Nottingham, United Kingdom Center Parcs Full time
Centre Parcs is a leading short break holiday provider, employing over 10,000 staff across the UK and Ireland. We're passionate about delivering excellence in a natural forest environment.

We're looking for a highly skilled Digital Marketing Expert to join our Digital team. This exciting opportunity involves driving the PPC and SEO strategy for Centre Parcs UK & Ireland, Aqua Sana UK & Ireland, and our Corporate Events business. Your primary goal will be to maximise bookings and ROI efficiency while staying up-to-date with industry trends, innovations, and algorithm updates.

You'll be responsible for optimising our PPC activity and on-site SEO strategies to continually improve performance. You'll work closely with the Paid Media Manager, digital experience team, and copy writers to create content and make technical changes that boost organic and paid traffic on our website. Experience managing a paid search account and devising on- and off-site SEO strategies is essential.

This is a data-driven role where you'll use analytics tools like Google Adwords, Looker Studio, SEMrush, Screaming Frog, and Adobe Analytics to evaluate, analyse, and improve performance. You'll have the opportunity to devise and implement annual test plans to ensure PPC and SEO are effective channels for Centre Parcs, Aqua Sana, and B2B, across both markets.

The successful candidate will have previous experience in digital marketing, particularly in paid search and SEO. You'll need to be able to demonstrate continual improvement for identified keywords and ensure that PPC and organic search are effective channels for Centre Parcs, Aqua Sana, and B2B, across both markets.

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