Marketing Effectiveness Specialist

4 weeks ago


Nottingham, Nottingham, United Kingdom Impression Digital Full time
Job Description

We are Impression Digital, a multi-award winning digital marketing agency based in the UK. We're seeking an experienced Marketing Effectiveness Specialist to join our team and help us drive growth through data science and analysis.

About the Role

This role will work closely with our Technology, Media, and Commercial teams to deliver impactful analyses across various data sets. The successful candidate will have experience in building statistics models in Python (or R) and be familiar with tools like PyMC Marketing.

The ideal candidate will also possess excellent communication skills, be able to build relationships across teams, and have a passion for data science.

Responsibilities
  • Run and report back on analyses conducted for teams across the business and our clients
  • Conduct Media Mix Modelling marketing evaluation studies using PyMC Marketing among other packages
  • Run uplift/incrementality studies for performance media data sets
  • Run additional ad-hoc analyses on other data sets as appropriate and as required (i.e. CLV analyses)
Requirements
  • Likely to have graduate or postgraduate qualification covering taught statistical modelling (Mathematics, Economics, Econometrics etc.)
  • Experience in building statistics models in Python (or R but we use Python packages - training can be provided for the right candidate)
  • Be a team player, capable of building relationships across teams at all levels
  • Communicate your passion for data science
  • Be a natural when it comes to adopting new software and technologies
What We Offer

We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience. Our benefits package includes flexible working options, private medical insurance, enhanced sick pay, access to a virtual therapy platform, and more.

Why Join Us?

We are proud to be listed on the 'Flexa 100' Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. We value diversity, equity, and inclusion and pledge to promote equal opportunities. If you're passionate about data science and want to join a dynamic team, apply now



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