Digital Marketing Strategist
1 day ago
At Gold Group Limited, we are seeking a talented Digital Marketing Strategist to join our team. This is an excellent opportunity for an ambitious individual with experience in digital marketing and lead generation to drive commercial growth through data-driven approaches.
The successful candidate will be responsible for developing and implementing the annual digital marketing strategy, tracking paid and organic marketing activity, maintaining the company website, and publishing engaging content. They will also establish suitable KPIs for marketing activity and line manage the content creation team.
- A minimum salary of $85,000 per year is expected for this role, considering the location and industry standards.
- About Us: We are a renewable energy company specializing in solar PV and low carbon heat pump installations. Our goal is to provide sustainable solutions that meet the evolving needs of our customers.
- Job Description:
- Develop, implement, and deliver the annual digital marketing strategy and relevant ROI.
- Track both paid and organic marketing activity.
- Maintain the company website and publish website content, blogs, testimonials, case studies.
- Establish suitable KPIs for marketing activity.
- Line management of the content creation team.
- Manage digital marketing initiatives to generate leads and drive engagement.
- Track and analyze marketing performance metrics.
- Proven track record of driving commercial growth through a data-driven approach.
- Familiarity with Salesforce is advantageous.
- Ability to create compelling content that engages and resonates with the target audience.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
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