Digital Marketing Leader for Renewable Energy
1 month ago
We are seeking a data-driven Digital Marketing Manager to spearhead our digital strategy and drive growth during an exciting time as we build a new website to support our rapidly expanding business in the renewable energy sector.
You will lead digital marketing efforts across multiple channels, manage budgets, and deliver impactful campaigns. This role is ideal for someone with a passion for SEO, content marketing, and a \'test and learn\' approach, who excels in a fast-paced, collaborative environment.
About the Role- Develop and execute a comprehensive digital marketing strategy across all channels, including website, email marketing, social media, automation, and paid advertising.
- Lead the development of a new corporate website with an external agency, ensuring SEO best practices are followed, optimising user journeys, and maximising lead generation potential.
- Oversee and grow the digital marketing budget to maximise ROI across campaigns and channels.
- Work closely with subject matter experts to create SEO-optimised longform content that drives organic traffic and conversions.
- Deliver multi-phase marketing campaigns in collaboration with the Senior Marketing Manager and regional sales teams.
- 3 to 4 years of experience in a digital marketing role, with a track record of delivering digital growth.
- Bachelor's degree in marketing or a related field (additional certifications in digital marketing, SEO, or automation platforms are a plus).
- Proficiency in WordPress, Salesforce Account Engagement (Pardot), Adobe Creative Cloud, and Google's Suite or equivalent platforms.
- Experience with SEO tools (such as SEMrush) and strong skills in SEO and content marketing strategies to drive organic growth.
- A data-driven and \'test and learn\' mindset, with a passion for continuous improvement and optimisation.
- An estimated salary of $80,000 - $100,000 per year, depending on experience.
- The opportunity to work with a leading company in the renewable energy sector.
- A dynamic and collaborative work environment.
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