Digital Marketing Specialist
4 weeks ago
The Opportunity
This is an exciting chance for an experienced Digital Marketing Specialist to join a growing business in the renewable energy sector. The successful candidate will lead the digital strategy across multiple channels, managing budgets, and delivering impactful campaigns.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy, encompassing website, email marketing, social media, automation, and paid channels.
- Drive the development of a new corporate website, ensuring SEO best practices are followed, optimising user journeys, and maximising lead generation potential.
- Oversee and optimise the digital marketing budget to maximise ROI across campaigns and channels.
- Manage external agencies to achieve business objectives and ensure the delivery of high-quality campaigns.
- Collaborate with subject matter experts to create SEO-optimised longform content that drives organic traffic and conversions.
- Proactively plan, execute, and measure A/B tests and other experiments across digital channels to improve conversion rates.
- Deliver multi-phase marketing campaigns in collaboration with the Senior Marketing Manager and Regional Sales Teams.
- Own reporting of the marketing funnel, delivering monthly insights that highlight trends, identify opportunities, and recommend strategies for improvement.
- Work closely with regional sales teams to deliver MQL/SQLs pipeline targets, ensuring alignment between marketing and sales objectives.
The ideal candidate will have 3 to 4 years of experience in a digital marketing role, with a proven track record of delivering successful campaigns. Proficiency in WordPress, Salesforce Account Engagement (Pardot), Adobe Creative Cloud, and Google's Suite or equivalent platforms would be helpful, as well as experience with SEO tools (such as SEMrush). Strong SEO and content marketing skills will be helpful to drive organic growth.
About the Company
Distinct Recruitment is a leading recruitment agency specialising in the renewable energy sector. We are committed to delivering exceptional recruitment services to our clients and candidates.
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