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Digital Marketing Strategy Lead

1 month ago

Nottingham, Nottingham, United Kingdom Digital Waffle Full time

As a Digital Marketing Strategy Lead at Digital Waffle, you will have the opportunity to contribute to the growth of a company making a positive impact in the pet food industry. This is an exciting chance to develop and execute comprehensive digital marketing strategies across multiple channels.

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive business growth and engagement.
  • Lead and manage a team of digital marketing professionals to achieve goals and objectives.
  • Optimise campaigns for maximum conversion rates and return on investment (ROI).
  • Create and manage email marketing, SMS, and print campaigns to engage customers and drive sales.
  • Leverage organic social media to increase brand awareness and drive growth.
  • Analyse campaign data to provide actionable insights and inform future marketing strategies.

In order to succeed in this role, you will need to have a strong understanding of conversion rate optimisation and copywriting. You should also have experience leading digital marketing teams and projects, as well as the ability to use data to drive performance.

This role is ideal for someone with hands-on experience in a D2C, subscription, or e-commerce business. You should be up-to-date with the latest trends in digital marketing and be able to apply this knowledge to drive business results.

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience and qualifications.