Consumer Data Analyst – Marketing Performance

5 days ago


Southampton, Southampton, United Kingdom DataTech Analytics Full time

About the Role

DataTech Analytics is seeking a highly skilled Marketing Data Analyst to join our Analytics and Data Science team. As a Marketing Data Analyst, you will play a critical role in producing high-quality analysis and insights to drive business growth and improve customer experience.

Key Responsibilities

  • Develop in-depth analyses related to customer understanding, CRM, loyalty, marketing performance, and retail insights.
  • Deliver key performance indicators (KPIs) related to customer health, including growth, cohort analysis, and churn rates.
  • Support the development of loyalty schemes and CRM activities, identifying opportunities and making informed recommendations.
  • Create forecasting models and measure campaign performance across marketing channels, including true incrementality, ROI, and contribution to owned exclusive brand mix.
  • Conduct deep-dives and incremental analysis into performance to generate actionable insights.
  • Collaborate with the wider data community across the organization, engaging with the group data team and other banners.
  • Stay up-to-date with competitor technology and developments in the retail sector.
  • Support the growth of new channels, services, digital, marketplaces, and retail media with key analysis and information.

Requirements

  • Strong knowledge of SQL and working with large and complex data sets.
  • Proven experience of working with customer data to find key insights and inform business decisions.
  • Experience of marketing campaign design and analysis is a plus.
  • Strong attention to detail and ability to ensure accuracy in work.
  • Understanding of data governance and data quality principles.
  • Ability to communicate complex data insights to non-technical stakeholders.

About Us

DataTech Analytics is a leading provider of data-driven solutions to the retail sector. We are committed to delivering high-quality analysis and insights to drive business growth and improve customer experience.



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