Consumer Data Analyst – Marketing Performance
5 days ago
About the Role
DataTech Analytics is seeking a highly skilled Marketing Data Analyst to join our Analytics and Data Science team. As a Marketing Data Analyst, you will play a critical role in producing high-quality analysis and insights to drive business growth and improve customer experience.
Key Responsibilities
- Develop in-depth analyses related to customer understanding, CRM, loyalty, marketing performance, and retail insights.
- Deliver key performance indicators (KPIs) related to customer health, including growth, cohort analysis, and churn rates.
- Support the development of loyalty schemes and CRM activities, identifying opportunities and making informed recommendations.
- Create forecasting models and measure campaign performance across marketing channels, including true incrementality, ROI, and contribution to owned exclusive brand mix.
- Conduct deep-dives and incremental analysis into performance to generate actionable insights.
- Collaborate with the wider data community across the organization, engaging with the group data team and other banners.
- Stay up-to-date with competitor technology and developments in the retail sector.
- Support the growth of new channels, services, digital, marketplaces, and retail media with key analysis and information.
Requirements
- Strong knowledge of SQL and working with large and complex data sets.
- Proven experience of working with customer data to find key insights and inform business decisions.
- Experience of marketing campaign design and analysis is a plus.
- Strong attention to detail and ability to ensure accuracy in work.
- Understanding of data governance and data quality principles.
- Ability to communicate complex data insights to non-technical stakeholders.
About Us
DataTech Analytics is a leading provider of data-driven solutions to the retail sector. We are committed to delivering high-quality analysis and insights to drive business growth and improve customer experience.
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