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Marketing Data Analyst
2 months ago
About DataTech Analytics
DataTech Analytics is a leading provider of data-driven insights to the retail industry. We help our clients understand their customers better, optimize their marketing campaigns, and drive revenue growth.
Marketing Data Analyst - Consumer InsightsWe are seeking a talented and motivated Marketing Data Analyst to join our growing team. In this role, you will play a key part in helping us deliver actionable insights to our clients. You will work closely with stakeholders across the organization to understand their needs and develop data-driven solutions.
Key Responsibilities- Develop analyses related to understanding customers, CRM & Loyalty, marketing performance, and broader retail insight requirements.
- Help deliver the information provision for The health of the customer, including looking at contributions to growth, cohort analysis, churn rates.
- Deliver PIRs related to the Company's Loyalty schemes and CRM activities: identifying opportunities and making informed recommendations.
- Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
- Support on deep-dives and incremental analysis into performance to generate actionable insights.
- Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
- Bring external thinking to the Organisation by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
- Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
- Alongside the Analytics Manager, help build relationships with key stakeholders from across the business and translate ambitions and goals into analytical challenges.
- Good knowledge of SQL and working with large and complex data sets.
- Proven experience of working with customer data to find key insights to inform and drive change within the business.
- Strong attention to detail and willing to take the time to ensure the accuracy of your work.
- You are empathetic to the importance of Data Governance and good Data Quality.
- You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.
- You're curious: about how things work and getting to the bottom of business problems and data nuances.
- You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs.
- A good storyteller who can bring that value to others - you know numbers don't always speak for themselves and have excellent visuals to support.
