Digital Marketing Manager
5 days ago
Onefeed, a leading digital marketing agency, is seeking a highly experienced and results-driven Digital Marketing Manager to lead our paid advertising efforts. In this role, you will leverage your expertise in both PPC and paid social advertising to develop, manage, and optimize paid media campaigns across various platforms for our E-commerce clients.
Key Responsibilities:- Develop and implement comprehensive digital marketing strategies, with a focus on search engines (e.g., Google Ads) and social platforms (e.g., Facebook Ads, Twitter Ads)
- Conduct in-depth keyword research, competitor analysis, and audience targeting to optimize campaign performance
- Manage and optimize paid media campaigns across various platforms, including Google Ads, GA4, Merchant Center, and relevant social media advertising platforms
- Analyze campaign performance using advanced analytics tools and reporting dashboards to identify optimization opportunities
- Make data-driven recommendations and implement strategic adjustments to maximize campaign effectiveness and ROI
- Collaborate closely with clients and internal teams (Client management, PPC leads, Head of PPC and Paid social team) to ensure alignment with overall marketing goals
- Stay up-to-date with the latest trends and best practices in PPC and paid social advertising, including platform updates and emerging technologies
- Generate detailed and insightful reports to effectively communicate campaign performance and progress to stakeholders
- Oversee, nurture, and manage 2 direct reports
- 5+ years of experience as a Digital Marketing Manager or similar role in a fast-paced agency environment
- Proven track record of success in driving targeted traffic, conversions, and ROI through paid media campaigns
- Demonstrated expertise in both PPC (e.g., Google Ads, Bing Ads) and paid social advertising platforms (e.g., Facebook Ads, Twitter Ads)
- Strong understanding of digital marketing principles, campaign budgeting, and media buying strategies
- In-depth analytical skills and the ability to interpret complex data to inform strategic decision-making
- Excellent communication, collaboration, and presentation skills
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
- Proactive, highly organized, and detail-oriented with a strong work ethic
- Experience with Shopping campaigns, including feed management and optimizations
- Competitive salary and benefits package
- Opportunity to own and manage your own client portfolio, fostering a sense of ownership and accountability
- Learn from experienced professionals and build a successful career in paid advertising
- Work in a dynamic and collaborative team environment at a leading digital marketing agency
- Contribute to the success of diverse and exciting E-commerce clients
- This is a hybrid role, offering flexibility with a mix of remote work and occasional travel to client meetings for agency events
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