Portfolio Marketing Manager IoT Connectivity

1 month ago

London, Greater London, United Kingdom Vodafone Full time
Job Title: Portfolio Marketing Manager IoT Connectivity

Job Summary:

We are seeking a highly skilled Portfolio Marketing Manager to lead our IoT Connectivity marketing efforts. As a key member of our Global Portfolio Marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives product success and resonates with our target audiences.

Key Responsibilities:

  • Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios
  • Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases
  • Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors and the industry
  • Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration
  • Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders
  • Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation
  • Be the lead point-of-contact for allocated projects
  • Present to senior stakeholders and key Partners, when needed
  • Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities
  • Manage all activities within agreed budgets and timescales

Requirements:

  • Expert working knowledge of technology product marketing
  • In-depth understanding of the global IoT Connectivity market, opportunities, key players and future trends
  • An understanding of buying segments, audiences, their needs and buying journeys
  • Experience in building marketing content aligned to buyer needs
  • Evidence of an ability to work across a highly matrixed business
  • Outcomes and results driven mindset
  • Proven ability to multitask and run cross-functional initiatives and projects
  • Ability to simplify complex information

What We Offer:

  • Yearly bonus: 10%
  • Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
  • Charity days: 5 days/year
  • Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
  • Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%
  • Access to: private medical, private dental, free health assessments, share save scheme
  • Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan

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