Portfolio Marketing Manager, Managed Services for Connectivity Portfolio

2 months ago

London, Greater London, United Kingdom Vodafone Full time

Role Purpose

We are seeking an experienced B2B Managed Services Product Marketer to join our team at Vodafone. If you have a passion for helping customers achieve their goals through technology and managed services, we have exciting opportunities for you.

About the Role

As the Global Portfolio Marketing Manager for Connectivity Managed Services, you will contribute to the growth of our managed services portfolios by developing strategic positioning. You'll gain a deep understanding of what our customers are looking for and their challenges, which you will turn into compelling messaging about our managed services that sets us apart from our competitors.

Key Responsibilities

  • Develop and deliver the annual Portfolio Marketing Plan for our Global Connectivity Managed Services portfolios
  • Be a subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for managed services purchases
  • Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors and the industry
  • Establish our differentiated positioning, messaging & product naming for all managed services in the portfolio through cross-functional collaboration
  • Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders
  • Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation
  • Be the lead point-of-contact for allocated projects
  • Present to senior stakeholders and key Partners, when needed
  • Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities
  • Manage all activities within agreed budgets and timescales

Requirements

  • 4+ years Product Marketing experience
  • Degree / Marketing qualification desirable
  • Knowledge of B2B Technology Managed Services essential
  • Knowledge of Fixed, Mobile, IoT and Unified Communications technologies desirable
  • Expert working knowledge of technology product marketing
  • In-depth understanding of the global Managed Services market, opportunities, key players and future trends
  • An understanding of buying segments, audiences, their needs and buying journeys
  • Experience in building marketing content aligned to buyer needs
  • Evidence of an ability to work across a highly matrixed business
  • Outcomes and results driven mindset
  • Proven ability to multitask and run cross-functional initiatives and projects
  • Ability to simplify complex information
  • Excellent written communication, presentation and story-telling skills

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