Portfolio Marketing Manager for IoT Connectivity

3 weeks ago

London, Greater London, United Kingdom Vodafone Full time
Job Title: Portfolio Marketing Manager for IoT Connectivity

As a Portfolio Marketing Manager for IoT Connectivity at Vodafone, you will be responsible for driving product success through strategic positioning, messaging, and external content that resonates with our target audiences.

Key Responsibilities:

  1. Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios.
  2. Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases.
  3. Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors, and the industry.
  4. Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration.
  5. Develop and manage the delivery of a programme of customer-facing content, product thought-leadership, and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders.
  6. Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation.
  7. Be the lead point-of-contact for allocated projects.
  8. Present to senior stakeholders and key Partners, when needed.
  9. Maintain an up-to-date activity calendar and reporting for all portfolio marketing activities.
  10. Manage all activities within agreed budgets and timescales.

Requirements:

  1. Expert working knowledge of technology product marketing.
  2. In-depth understanding of the global IoT Connectivity market, opportunities, key players, and future trends.
  3. An understanding of buying segments, audiences, their needs, and buying journeys.
  4. Experience in building marketing content aligned to buyer needs.
  5. Evidence of an ability to work across a highly matrixed business.
  6. Outcomes and results-driven mindset.
  7. Proven ability to multitask and run cross-functional initiatives and projects.
  8. Ability to simplify complex information.
  9. Product Marketing experience.
  10. Degree / Marketing qualification desirable.
  11. Knowledge of IoT Connectivity technologies essential.
  12. Knowledge of Connected Solutions technologies desirable.
  13. Excellent written communication, presentation, and story-telling skills.

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