Marketing Performance Director
3 weeks ago
**About the Role:**
We are seeking a highly experienced Performance Marketing Lead (Director) to join our UK team on a maternity cover. The successful candidate will be a well-rounded data and performance marketing practitioner, leading projects with a strong focus on customer journeys and behaviour. The role is split with 80% of time dedicated to one of our most successful client accounts leading a Paid Media Team which is in-housed running across several brands. The remaining 20% of time is dedicated to our Performance Marketing department supporting our Head of Performance Marketing in driving our department's capabilities, refining/improving processes, supporting teams with best practice and driving our department's quarterly goals.
**Key Responsibilities:*
* Strategic leadership across a series of accounts; able to grow the Paid Media vision with all stakeholders (Clients, Paid Media team and OLIVER teams)
* Line Manager responsible for 3 people's output and development within a client account of an in-housed team (2x Paid Media Managers and 1x Account Executive)
* Managing many stakeholders in a large business driving forward best practice
* Leading all yearly demand and business planning with key stakeholders
* Identifying, improving and introducing new processes which build on efficiencies, time savings and management of multiple teams
* Building new ways of working, both within account operations and with client stakeholders
* Responsible for liaison with 3P suppliers and partners, overseeing relationships, helping negotiate fees where appropriate as well as accreditations for the relevant team members
* Ultimately responsible for the quality of output from the team in terms of technical excellence and timeliness
**What You Need to Be Great in This Role:**
* 8-10+ years agency experience in a paid media or performance marketing
* A very strong understanding of media buying principles and the advertising landscape
* Highly experienced strategist driving 360 consumer journeys and improving media and marketing effectiveness (with a focus on performance marketing)
* Well versed at creating and leading a team to implement digital and audience strategies internationally
* Excellent communication/data storytelling skills, ability to distil complex ideas for non-technical audiences
* Manage senior stakeholders to ensure the team and focuses are on track as well as aligned with business/marketing goals
* Build the team and identify new opportunities to grow the business
* Develop thought-leadership pieces within media but also in collaboration with OLIVER Agency Hub
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