Marketing Campaign Strategist

1 week ago

London, Greater London, United Kingdom Undisclosed Full time

Job Title: Marketing Campaign Strategist

Job Summary:

We are seeking a Marketing Campaign Strategist to join our team at Undisclosed. As a Marketing Campaign Strategist, you will be responsible for developing and delivering customer loyalty communications strategies to drive growth, personalisation, frequency, and engagement across our customer base.

Key Responsibilities:

  1. Support the development and delivery of the Customer Loyalty Communications strategy to drive growth, personalisation, frequency, and engagement across our customer base.
  2. Develop communications strategies and campaigns that deliver clear customer benefit and deliver against targets (like Monthly Active Users). Work closely with the appropriate business teams to understand their customer and commercial objectives and develop programmes of data-led customer communications to support.
  3. Collaborate with other marketing teams across our clients to bring the loyalty proposition, benefits, and campaign moments to life across touchpoints, channels, and activities.
  4. Own the end-to-end delivery of customer communications, including emails, banners, and push notifications.
  5. Collaborate with Analytics and Data Science teams to ensure activities leverage data-led opportunities, embed test and learn, and are analysed for post-campaign findings.
  6. Ensure all customer communications align to our clients and their customer loyalty programmes brand standards, and are reflective of communications standards.
  7. Optimise all campaigns against key performance metrics, open rates, click-through rates, offer redemption, and opt-outs.
  8. Ensure all activity is delivered on time, to budget, or appropriate risks and mitigations have been communicated.
  9. Be mindful of key loyalty and communications trends from competitors, and outside the retail industry, and make recommendations as to how these can be adopted in our communications.
  10. Maintain positive relationships with our delivery partners (data, creative, development agencies, etc.).

Requirements:

  1. CRM experience.
  2. Campaign Management/Project Management experience.
  3. Data literate and numerically literate.

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