Marketing Campaign Strategist, International Markets

2 weeks ago


London, Greater London, United Kingdom UNiDAYS Full time

We are seeking a highly skilled Marketing Campaign Strategist to join our team in Germany. This is an exciting opportunity to develop and execute comprehensive campaign strategies that align with UNiDAYS' brand identity and business goals.

About the Role

As a Marketing Campaign Strategist, you will be responsible for identifying key themes, messaging, and creative concepts that resonate with students. You will collaborate with the Commercial team to create engaging student campaigns that excite our partners.

Responsibilities
  • Develop detailed marketing plans for Back to School and Black Friday/Christmas that deliver new member acquisition and engagements
  • Coordinate activities across internal teams and external agencies to ensure plans and execution are aligned
  • Create test measurement programmes to ensure gains are incremental and delivering ROI
  • Work with Commercial team to ensure partner interest to drive media revenues
  • Develop campaign performance reports, highlighting key metrics, insights, and actionable recommendations for stakeholders
Requirements

To succeed in this role, you will need experience of executing campaigns in a CRM or digital marketing environment. You should also have experience of delivering AB tests, using CRM and paid social to deliver against company goals, and project management/time management best practices. The ability to speak German is highly desirable.

Benefits

We offer a fast-paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Our perks include:

  • 25 days holiday per year increasing with length of service, plus flexible bank holidays
  • Competitive salaries (£50,000 - £60,000 per annum)
  • 4pm finishes every Friday
  • Company bonus scheme
  • Company pension scheme
  • Private health insurance (Vitality)
  • Income protection policy
  • Life assurance policy
  • Employee Assistance Program
  • Enhanced parental leave pay
  • Core hours with flexibility around how/when you manage your time
  • Regular team building activities
  • The latest tech and hardware will be supplied from day one
  • Good Vibes Program: virtual parties, pottery classes, wellness classes, and guest speakers
  • Support for home working for all new team members

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.



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