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Marketing Campaign Strategist

1 month ago

London, Greater London, United Kingdom March Personnel Full time
Job Title: Marketing Campaign Strategist

The primary objective of this role is to develop and execute demand generation strategies and marketing campaigns that drive leads and revenue for March Recruitment in line with defined targets.

Key Responsibilities
  1. Lead the planning and execution of demand generation activities and campaigns aligned with the overall marketing strategy and business objectives, focusing on lead generation performance and ROI.
  2. Collaborate with the Marketing Assistant to optimize social media content and touchpoints to generate demand.
Requirements
  1. Proficiency in sales and marketing technologies, including marketing automation, CRM, social media management, and analytical platforms.
  2. Demonstrable campaign success using ABM, event marketing, digital marketing, SEM, email marketing, and marketing automation.
  3. Highly adept at copywriting with the ability to create engaging marketing content.
  4. Strong analytical skills with the ability to use data to inform decisions and strategy development.
  5. Degree in marketing or a related field.
Desirable
  1. Good working knowledge of Google AdWords, GA4, Salesforce, Pardot, Canva, Asana, Adobe, and Creative Suite.
  2. Knowledge of data analysis and visualization tools such as Tableau.
  3. Previous people management experience.