Games Monetization Strategist

2 weeks ago

London, Greater London, United Kingdom Apple Full time
About Apple

At Apple, we don't just create products - we build innovative experiences that revolutionize industries. Our diverse team and collaborative environment encourage creativity and drive innovation in everything we do, from technology to environmental efforts.

The App Store is the world's largest and most innovative software store, serving over 500 million customers weekly. Over 15 years, mobile games have evolved into immersive experiences, and the App Store has become a leading gaming platform worldwide.

Job Overview

We are seeking an analytical and results-driven Games Monetization Manager to join our team, focused on delivering impactful insights and actionable recommendations for the games business. This role involves partnering with external game developers and internal cross-functional teams to identify growth opportunities and inform the App Store's games monetization strategy.

Key Responsibilities
  • Provide data-informed recommendations to external game developer partners on user acquisition, engagement, retention, and monetization strategies for the App Store.
  • Partner with internal stakeholders to identify growth opportunities and influence App Store product and policy decisions related to app business models and in-app monetization.
  • Develop new analytical frameworks, tools, and templates to deliver unique insights and enable data-driven decision-making with developers.
  • Support efforts to grow App Store feature adoption among developers and develop new feature proposals.
Requirements
  • Extensive experience in free-to-play gaming business performance, monetization, and/or product management, with in-depth knowledge of key metrics and optimization strategies.
  • Deep understanding of in-game monetization mechanics and economy design for free-to-play games, including innovation in the space and broader industry trends.
  • Proven ability to conduct in-depth quantitative analysis using tools like Excel, Numbers, and Tableau.
  • Demonstrable track record of preparing and delivering compelling presentations, including crafting persuasive narratives supported by data visualizations.
  • Prior experience in strategy or business operations, gained from management consulting or in-house strategy/business operations teams.
Benefits

This role offers a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

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