Monetization Strategist

1 month ago

London, Greater London, United Kingdom ZYNGA INC Full time

Careers at ZYNGA INC: A Monetization Strategist Role

At ZYNGA INC, we are looking for a highly skilled Monetization Strategist to join our team. As a Monetization Strategist, you will be responsible for developing and implementing effective monetization strategies to drive revenue growth and maximize player engagement.

Key Responsibilities:

  1. Contribute to the development of game monetization strategies and their implementation by analyzing relevant data, player behavior, and engagement.
  2. Be accountable for the revenue of the game(s)/area(s) covered, in line with strategic growth plans.
  3. Propose, design, and lead corrective actions to ensure sustainable revenue growth.
  4. Collaborate with Product and Game Economy teams to determine the best revenue generation methods based on user segmentation.
  5. Provide guidance on monetization-related queries from team members and stakeholders.
  6. Assist in planning monetization events, including special sales and limited-time offers, to maximize player monetization opportunities. Utilize A/B testing in decision making.
  7. Configure in-game events and champion improvements in tools for enhancing Live Operations efficiency.
  8. Undertake projects aimed at improving the availability of data, player insights, and market insights, and ensure these insights are shared effectively across the studio.
  9. Benchmark and analyze Live Ops best practices in the industry.

Requirements:

  1. 2-4 years of experience in mobile/freemium games, with a focus on Live Operations, Monetization, Product Management, or data analytics.
  2. Strong analytical and logical thinking skills, with a user-centric and data-driven approach. Conducting and analyzing A/B tests.
  3. Ability to work collaboratively and with an open-minded, self-motivated attitude. Collaborate with multiple disciplines to achieve a common goal.
  4. Creative, out of the box thinker. Able to understand how players think and intrigued by it.
  5. Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams, departments, and diverse cultures, languages, work styles, and personalities.
  6. Strong communication skills, with fluency in both written and spoken English.

In return for bringing your expertise to this top-priority role, we offer some of the best benefits in the gaming industry

  • Highly competitive salary
  • Private medical care
  • Company bonus scheme
  • Life insurance and a favorable pension scheme
  • Healthcare cash plan including dental and optical coverage
  • Relocation assistance for those moving to the UK
  • Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
  • Amazing tech to work with and consoles to play and relax with everywhere you look

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