Content Yield Strategist
1 week ago
We're a leading global content company, producing and distributing premium TV shows and movies. Our teams work together to create innovative content that captivates audiences around the world.
Job Description: Digital Yield Manager
This role plays a critical part in our digital monetization strategy, focusing on data analysis and optimization of yield decisions for content on various platforms. The successful candidate will work closely with commercial leadership and other teams to drive optimal commercial outcomes.
Main Responsibilities:
- Monitor and analyze performance trends across different platforms to identify key monetization opportunities for individual titles and genres.
- Collaborate with the commercial leadership team, including content sales, to optimize the content monetization pipeline.
- Analyze data from FAST/AVOD/SVOD platforms to identify revenue and profit growth opportunities and inform regular business reviews and forecasts.
- Drive profitability for individual channels, markets, and FAST partners by analyzing their performance.
- Develop strategies to optimize subscription performance on Amazon Channels.
- Contribute to product strategy development based on market insights and internal observations.
- Analyze back catalogues to identify commercially viable titles and develop business cases for rights clearances and localizations.
- Maintain documentation and optimize processes related to yield management.
Requirements:
- Strong analytical skills with experience working with large data sets and navigating complex reporting systems.
- Excellent communication skills to effectively share insights with stakeholders.
- Proficiency in digital monetization models and data visualization techniques.
Benefits:
- A competitive salary range of £41,519 - £47,519 (including London weighting), reflecting internal benchmarking and external market insights.
- A flexible 35-hour working week for better work-life balance.
- 26 days annual leave, plus an additional day, and the option to purchase extra days.
- A defined pension scheme and access to discounted healthcare, gym membership, and more.
- Opportunities for career progression through courses, webinars, workshops, and diverse projects within the organization.
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